Objectives and competences
The master's degree in Customer Experience Management, Retail and E-Commerce is a unique master's degree that combines retail, e-commerce and the consumer experience offered by the Faculty of Economics and Business of the University of Barcelona. Integrates professionals from the main organizations in the sector such as AECOC, Comertia, Carrefour, Revlon-Elizabeth Arden, CaixaBank, Nestlé, Pepsico, Kantar, Sigma, Veritas or Amazon, and develops the needs detected in the sector at a general level and in particular companies.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Catalan |
| Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes |
| Classes begin: | 16/10/2023 |
| fjarroyo@ub.edu | |
| Master's degree course homepage | https://www.ub.edu/mastercustomerexperience |
| Managment | Arroyo Cañada, Francisco Javier |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To master each of the links in the value chain that influence decision-making in relation to e-commerce and retail sales and purchasing.
- To master techniques for understanding consumers and the purchase/consumption process.
- To learn how to write a strategic plan with the three areas of interest in mind: e-commerce, retail sales and purchasing and the customer experience.
- To develop a customer roadmap to understand the archetype of the ideal customer.
- To study in detail how to manage a point of sale.
- To be able to devise marketing strategies for distribution channels and for the sales team.
- To gain an understanding of neuromarketing.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
Pre-enrolment
Calendar
06/03/2023 05/10/2023Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Econonomia i Empresa Avda. Diagonal 690-696 08034 - Barcelona España |
|---|---|
| Email address: | fjarroyo@ub.edu |
| Webpage: | https://www.ub.edu/mastercustomerexperience |
| Telephone: | 934035742 |
| Observations: | Monday to Thursday, from 6.30 to 9.30 p.m. |
For further enquiries
| Address: | Xavier Arroyo Avda Diagonal 690 Despatx 2324 08034 - Barcelona España |
|---|---|
| Email address: | fjarroyo@ub.edu |
| Webpage: | https://www.ub.edu/mastercustomerexperience |
| Telephone: | 636310422 |
| Observations: | Monday to Thursday, from 4 to 9 p.m. |