Objectives and competences

Students of the CETT-UB master's degree in Tourism Business Management will develop the necessary competences to lead tourism businesses and projects through the adaptation to change driven by the demands of digitalization, sustainability and innovation. Students will acquire the specific and generic competences to adapt to these changes and create memorable tourism experiences.  

At the CETT-UB we understand the challenges that the tourist sector is going through. Although as an industry it accounts for 10.3% of GDP internationally, the dizzying growth of the tourist market, in addition to highly competitive market conditions, concerns about sustainability and the emergence of new business models, demand sector-wide changes.  Strategic management of tourism businesses in this context calls for a new profile of management professionals capable of leading creatively and analytically to drive positive change. The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations: Events Management, Digital Tourism Marketing and Responsible and Sustainable Tourism.

Basic information

Type Master's degree
Faculty or school University School of Hospitality and Tourism (affiliated center)
Branch of knowledge Social Sciences and Law
Mode of delivery Face-to-face
Credits 60
Number of places available 125 of face-to-face learning and 50 of blended learning
Length of course 1 academic year
Course details Indicators
Open pre-enrolment Yes
Open enrolment Yes
Lead to doctoral studies Yes
Admission for applicants not holding a degree qualification No
Bridging courses Yes

Objectives and competences


- Internalize business management models based on sustainable criteria in the social, economic, and environmental fields.
- Make strategic decisions in dynamic and agile contexts.
- Make the most of the opportunities offered by digitalization.


  • Ability to define the strategies necessary for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Ability to design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
  • Ability to incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
  • Ability to optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Ability to establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Ability to develop the digital skills necessary for information management in the field of business management.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

  1. Executives, managers, and professionals who hold business management positions
  2. Entrepreneurs and business owners in the tourism sector
  3. Entrepreneurs
  4. University graduates


That is why the recommended access profile for prospective students of the official master's degree in Tourism Business Management is:

  • Have basic knowledge in tourism business management.
  • Have empathy and willingness to work in a team.
  • To have a high ethical sense.
  • To have analytical and organizational skills.
  • Have critical and reflective capacity.
  • Have an adequate level of languages, essential for training and your professional career.
  • Be able to study the dynamics of the sector internationally.

Access requirements and conditions

General requirements

According to the Royal Decree 1393/2007, article 16, established on October 29th, in order to access the university master's degree studies, applicants must have one of the following degrees:

  • A Spanish university degree studies.
  • A degree issued by an EHEA educational institution that allows, in the country of issuance, the access to a university master's degree.
  • A degree issued outside EHEA. In this case, it is a requirement to be in possession of either an officially recognized studies' degree from a Spanish university or the previous authorization by the University of Barcelona in that identifies the studies as equivalent to a Spanish university degree that allows, in the country of issuance, the access to a university master's degree. The acceptance to university master's degree studies does not imply the homologation of the previous degree nor the recognition in any other regards than the ability to apply to the master's.

Specific requirements
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree
No complementary training required
Degree in Public Relations and Communications and similar degrees
The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Courses established as complementary training for the master's:
  • Strategic and Operational Marketing - 6 ECTS
  • Economic and Financial Management in Tourism Companies - 6 ECTS.




The pre-enrolment period opens as of January and closes, at the latest, in September. Each centre and each master's degree can establish their specific periods within this general period.


  • Pre-enrolment fee: A pre-enrolment fee of 30.21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid. Fees will only be refunded if the master's degree in question is suspended.
  • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.

Required documentation

Selection criteria

Students that, once informed, choose to proceed with admission must follow this procedure:

  1. Submit the application form hosted in the CETT-UB website: Via the application form, where all the information must be submitted, as well as the required documents in order to be considered for admission: resume/CV and transcripts (information that will be verified by the Admissions Committee).
  2. Language test: The admissions process requires the completion of a language test in order to validate the candidate's knowledge of the language in which the degree will be taught. The number of students that come from countries that do not speak Spanish natively has increased over the years. For a correct development of the classes, it is indispensable to have knowledge of the Spanish language at a certain oral and written level. It's for this reason that, before admission, candidates that come from a country that does not speak Spanish natively must pass a test that will certify their language level.

The test has the following parts:

  • Oral Expression and Understanding (60%)
  • Written Expression and Understanding (40%)



As a general rule, at the UB you will be required to enrol online. Remember that you can lose your place if you do not enrol on the day you have been assigned

Course curriculum

Subjects and course plans

Distribution of credits

Compulsory 18
Optional 27
Compulsory placements 0
Compulsory final project 15

List of subjects

Program and subjects

Previous years


Placements in a company or another type of organization are an integral part of university studies, providing first-hand experience of working methodologies in students' chosen professional fields. They offer invaluable practical experience for the transition into work after graduation.


Placements are supervised by tutors and subject to assessment. They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.


Institutional information


Career opportunities

What can you work on ?

Access to the labour market

Data from the university system in Catalonia