New Formats

We are the unit in charge of developing and launching digital communication projects, thinking about new audiences and taking into account new multimedia formats. We identify new trends and spaces in the network where the institution needs to be present.

We manage the organic content of all institutional profiles on the University of Barcelona's social networks. We edit and send the newsletter 'La UB al dia' weekly to the three groups (students, PDI and PAS). We are in charge of managing the content of the UB podcast channel, we produce our own audiovisual content and we publish thematic websites to bring together information on activities organized around the same subject to facilitate its dissemination. We work together with the network managers of the UB centers and units in order to standardize the institution's communication criteria.

About us
  • Patrícia Lainz, head of the Unit
  • ​​​​​​​Maria-Rosa Bayà, editor and coordination support, responsible for the newsletter 'La UB al dia'
  • ​​​​​​​Bibiana Bonmatí, scientific editor
  • ​​​​​​​Judith Llop, editor and responsible for audiovisual content
  • Gemma Izquierdo, administration and project support
Functions and catalog of services
  • New Formats (PDF, 1.81mb)