UB and Unilever present the first university programme of Mobile Marketing in Spain

Image of yesterday's presentation event, within the Mobile World Congress.
Image of yesterday's presentation event, within the Mobile World Congress.
(28/02/2013)

Yesterday, 27th February, within the Mobile World Congress, the University of Barcelona, together with the Institute for Lifelong Learning (IL3-UB), and Unilever presented the first university programme of Mobile Marketing in Spain. The programme was presented by Pedro Vázquez, director general of IL3-UB; Núria Hernández, vice-president of Marketing at Unilever Spain; Luis di Como, vice-president of Unilever Global Media, and Dionís Guzmán, director of the Catalan Mobile Marketing Association (MMA) and lecturer at the programme.

Image of yesterday's presentation event, within the Mobile World Congress.
Image of yesterday's presentation event, within the Mobile World Congress.
28/02/2013

Yesterday, 27th February, within the Mobile World Congress, the University of Barcelona, together with the Institute for Lifelong Learning (IL3-UB), and Unilever presented the first university programme of Mobile Marketing in Spain. The programme was presented by Pedro Vázquez, director general of IL3-UB; Núria Hernández, vice-president of Marketing at Unilever Spain; Luis di Como, vice-president of Unilever Global Media, and Dionís Guzmán, director of the Catalan Mobile Marketing Association (MMA) and lecturer at the programme.

 
Mobile marking has become an essential tool to get to consumers, interact with them and offer them added value. This initiative aims at developing a new education programme which will provide the keys to turn mobile phones into a channel of digital marketing strategy. UB and Unilever promote lifelong education to help professionals to face the current situation, and go for the mobile phone channel, with a pioneer initiative which could be copied in other countries.
 
The new programme of Mobile Marking, offered by the IL3-UB, begins in March and is sponsored by Unilever. The programme is addressed to marketing and advertising professionals. It sets up the collaboration between the University and the multinational company to establish and develop initiatives related to lifelong learning in the fields of mobility, with the aim of promoting talent and employment.
 
IL3-UB is the entity of the UB Group which offers three type postgraduate studies (in-class, part-time attendance or online) to satisfy the up-dating demands and needs of professionals and society.
 
Unilever is one of the world's leading suppliers of fast-moving consumer goods and runs in more than 190 countries. The company provides local consumers with its international knowledge and experience. Its main objective is to promote mobile marketing as the main communication channel with consumers.
 
More information about the Mobile Marketing programme can be found on the IL3-UB website.