Seminar to close the project Creativity and Knowledge: Basis for a New Urban Competitiveness

The Faculty of Economics and Business will host the seminar.
The Faculty of Economics and Business will host the seminar.
(12/12/2012)

On Thursday 13th and Friday 14th December, the Faculty of Economics and Business will host the seminar closing the International project Creativity and Knowledge: Basis for a New Urban Competitiveness (CREAURBS). The project, funded by the Ministry of Economy and Competitiveness, analyses the ability of four Spanish cities (Barcelona, Bilbao, Madrid and Valencia) to develop new economic activities based on creativity and knowledge in our current crisis situation.

 

The Faculty of Economics and Business will host the seminar.
The Faculty of Economics and Business will host the seminar.
12/12/2012

On Thursday 13th and Friday 14th December, the Faculty of Economics and Business will host the seminar closing the International project Creativity and Knowledge: Basis for a New Urban Competitiveness (CREAURBS). The project, funded by the Ministry of Economy and Competitiveness, analyses the ability of four Spanish cities (Barcelona, Bilbao, Madrid and Valencia) to develop new economic activities based on creativity and knowledge in our current crisis situation.

 

In the seminar, organised by the Research Group on Creativity, Innovation and Urban Transformation, several prestigious experts will participate, such as Sako Musterd (University of Amsterdam), Ali Madanipour (University of Newcastle), Paul Rausell (University of Valencia) and Marisol García (University of Barcelona). Businessmen from creative industries and the knowledge sector and some representatives of public institutions will also participate.

One of the most relevant conclusions of the project CREAURBS is the fact that the factors to play a remarkable role in the development of creative and knowledge regions depend on the ability of the cities to take profit of their own resources and the economic tradition of the territory. Life quality factors, such as leisure offer or the number of green areas than a city has, are more important in order to decide the location of creative and knowledge activities than they are in the case of traditional economic activities.

Nowadays, new interactive ways are arising as an alternative to traditional economic activities, so cooperation and networking are replacing conventional competitiveness. Consequently, cities are opened to dialogue and communication between public and private actors. The project also concludes that innovation at public institutions is completely necessary to adapt policies to the necessities of creative and knowledge industries.

Finally, low productivity, overrating of labour and inability to create new jobs have been identified in the four analysed cities.