When Neurosciences and marketing meet
Is true that adʼs music has an influence on our brain activity and promotes certain behaviours? Next Thursday, 11th April, the expert in Neuromarketing Manuel Garcia participates in the second neuroconcert planned within the project NeuroUB. The session takes place at 7 p.m. in Cinemas Girona (173 Girona Street, Barcelona).
Is true that adʼs music has an influence on our brain activity and promotes certain behaviours? Next Thursday, 11th April, the expert in Neuromarketing Manuel Garcia participates in the second neuroconcert planned within the project NeuroUB. The session takes place at 7 p.m. in Cinemas Girona (173 Girona Street, Barcelona).
In this session, entitled “Ús i abús: música, percepció i persuasion” (Use and abuse: music, perception and persuasion), Manuel Garcia Garcia and the expert on music Rubén López Cano (Higher School of Music of Catalonia, ESMUC) explain, by means of examples, what neuronal processes are involved in a personʼs behaviour when facing certain advertising strategies related to music. The activity will be accompanied by the music played by Cento Carbó (drums), Jordi Rodríguez (percussion), Cris Ases (voice) and Guillem Torà (guitar).