Objectives and competences
The figure of the yield manager is increasingly relevant in the efficient management of tourism establishments and accommodation. Adding knowledge of digital marketing and social networks to the skill sets of these professionals means that the market gains global experts, capable of effectively managing the sale of products and services offered by tourist establishments and of developing digital marketing plans and online branding and reputation strategies for their businesses.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Escola Universitària d'Hostaleria i Turisme CETT |
| Branch of knowledge |
|
| Mode of delivery | Distance |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 5.095,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | No |
| Classes begin: | 14/10/2024 |
| cettelearning@cett.cat | |
| Master's degree course homepage | http://www.cett.es/elearning/es/ |
| Managment | Velasco Ferreiro, Esther |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- Learn, as a manager of tourist accommodation, how to increase revenue by putting clients and their sensitivity to product and price at the centre of the marketing strategy.
- Integrate the operation of tools required to optimize sales in hotel and tourist establishments for each type of client.
- Establish how to operate the various instruments for managing congestion pricing in the hotel environment.
- Understand the need to implement demand-based pricing techniques to the specific characteristics of each hotel.
- Learn to use tools for managing offer and demand, upselling or sales associated with good sales management in hotels or tourist establishments.
- To receive quality training for professionals in the sector, to update knowledge and adapt to current models of hotel management and revenue.
To gain suitable training as a professional in the tourism sector who needs to specialize in new management models or as an expert manager in revenue, marketing and social media who wants to help maximize the revenue of tourism companies.
- To develop and direct sales, marketing and communication strategies in a digital environment.
- To identify and segment users and potential consumers.
- To explore and apply the potential offered by new technologies and social networks.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Directors of hotels and other tourist accommodation who wish to gain an overview of revenue management to determine the potential of this system, and the impact it could have on the profitability of investment.- Professionals in the area of tourist accommodation who wish to train in the basic and applied techniques of congestion pricing.
- Professionals in the hotel and tourist accommodation sector who wish to learn the fundamentals, techniques and real dynamics of congestion pricing.
- Tourism professionals who wish to retrain to focus their professional career on congestion pricing.
- Anybody who is interested in learning the strategic basis of congestion pricing.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Escola Universitària d'Hoteleria i Turisme CETT Av. Can Marcet, 36-38 Barcelona 08035 - Barcelona Espanya |
|---|---|
| Email address: | cettelearning@cett.cat |
| Webpage: | http://www.cett.es/elearning/es |
| Telephone: | 93.428.07.77 |
| Observations: | School hours: from 8.00 a.m. to 9.00 p.m. (In addition to the general email and website, a specific email address is used for online training content: cettelearning@cett.cat and www.cett.cat/elearning). |
For further enquiries
| Address: | Esther Velasco Ferreiro Av. Can Marcet, 36-38 Barcelona 08035 - Barcelona Espanya |
|---|---|
| Email address: | cettelearning@cett.cat |
| Webpage: | http://www.cett.es/elearning/es/ |
| Telephone: | 934280777 |