Objectives and competences

In today's lifelong learning landscape, course on the classic business of sport, sports marketing or music marketing are not uncommon. Unlike these conventional courses, this master's degree will produce entertainment professionals in sport, music, OTTs and e-sports who understand the changing landscape of show-business and know how to communicate and offer content to an audience that is increasingly fragmented, ephemeral and difficult to influence. The course does not focus exclusively on sport or music, but rather looks at a broader picture of the entertainment industry in general.

This postgraduate course forms part of the master's degree or postgraduate degree

Basic information

TypePostgraduate courses
CertificateExpert diploma
Faculty or schoolInstitut de Formació Contínua IL3
Branch of knowledge
  • Journalism, communication, advertising and public relations
Mode of deliveryDistance
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 2.900,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):No
Classes begin:01/04/2025
Master's degree course homepage https://www.il3.ub.edu/ca/master-entertainment-management
ManagmentForgas Coll, Santiago
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- To understand the business models and relevant actors typically used in the entertainment industry and analyse current trends as well as assess emerging ones.
- To acquire the skills needed to plan, organize, execute and evaluate entertainment events.

- To become familiar with the dynamics and benefits of brand sponsorship.
- To explore the fundamental principles of corporate communication and acquire skills required to plan and execute communication strategies.
- To gain a solid understanding of electronic sporting events and online broadcasting which are shaping the entertainment industry through the analysis of synergies between technology, sport and music.
- To experience how AI can help in the planning and execution of events and how it can personalize the range of content offered to enrich the user experience.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Professionals who work in the field of communication and marketing management, digital strategy, community management, content generation and event organization and management.
- Professionals working in communication or marketing departments, communication agencies, marketing consultancies, etc.
- Entrepreneurs or professionals from companies in the field of entertainment who wish to update or expand upon their knowledge.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.


Contact us

Faculty or school where the course is taught

Address:Institut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Email address:info@il3.ub.edu
Telephone:93 403 96 96

For further enquiries

Address:Institut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Email address:info@il3.ub.edu
Telephone:93 309 36 54
Observations:Dilluns a divendres de 9 a 16h