Objectives and competences

This course equips participants with the knowledge they need to interpret the current environment in which communicators carry out their tasks, taking advantage of the transformation of the consumer to benefit the dissemination of the corporate message. To achieve this, students are provided with a wide range of channels and media that allow them to develop strategies in the fields of social media, public relations and digital marketing. Participants also learn digital campaign analytics techniques that will add value to their professional endeavours and allow them to describe their results to the management team.

This postgraduate course forms part of the master's degree or postgraduate degree

Basic information

TypePostgraduate courses
CertificateSpecialization diploma
Faculty or schoolInstitut de Formació Contínua IL3
Branch of knowledge
  • Journalism, communication, advertising and public relations
Mode of deliveryDistance
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 3.630,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):No
Classes begin:21/10/2024
Master's degree course homepage https://www.il3.ub.edu/ca/master-entertainment-management
ManagmentForgas Coll, Santiago
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- Develop the skills required to work on effective communication strategies, using appropriate tools for each channel, adapting to the trends, and selecting the right technology.
- Know how to contextualize the impact of communication on the business model to generate income, and to understand the effect of communication on the business strategy and the company's reputation.
- To ensure solid economic, social and cultural knowledge to develop professional tasks, with a focus on new relational models, innovation, co-creation and collaborative consumption.
- Acquire the resources and knowledge required to analyse, interpret and transform data into valuable information to justify the investment and to offer a clear vision of the fulfilment of the professional's task.
- To know how to align external and internal communication strategies and include employees as influencers for the brand or institution.
-To understand new talent management models and establish selection processes to incorporate people who collaborate in the transformation goals of organizations.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

Professionals in the areas of digital communication or digital marketing who wish to deepen their knowledge of management of these channels, within a global strategy (from content planning to dissemination).
Professionals who have an impact on digital transformation processes in their organizations and wish to gain knowledge in the area of communication, engagement and persuasive dissemination of contents, to improve the achievement of their business objectives.
Professionals in the communication field who wish to retrain and adapt to the new challenges of communication and online communication.
Community managers and content or social media experts who wish to improve their professional position in the area of communication and who aspire to acquire a more strategic role.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.


Contact us

Faculty or school where the course is taught

Address:Institut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Email address:info@il3.ub.edu
Telephone:93 403 96 96

For further enquiries

Address:Institut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Email address:info@il3.ub.edu
Telephone:93 309 36 54
Observations:Dilluns a divendres de 9 a 16h