LIFELONG LEARNING MASTER'S DEGREE CERTIFICATE IN DIGITAL COMMUNICATION AND ENTERTAINMENT MANAGEMENT ( 2024 - 2025 )

Objectives and competences

Objectives and competences

Objectives

- To be familiar with and understand the new technological trends and their applicability in the field of communication.
- To acquire the ability to converse with the consumer in order to establish credible and authentic communication formulas.
- To be able to determine audience impact and, in particular, segmentation in order to effectively reach the target audience.
- To build solid models of content creation, management and dissemination using digital tools.
- To know how to develop an effective digital communication strategy.
- To gain an understanding of how to enhance a company's social media presence.
- To develop the skills required to work on effective communication strategies, using appropriate tools for each channel, adapting to the trends, and selecting the right technology.
- Know how to contextualize the impact of communication on the business model to generate income, and to understand the effect of communication on the business strategy and the company's reputation.
- To ensure solid economic, social and cultural knowledge to develop professional tasks, with a focus on new relational models, innovation, co-creation and collaborative consumption.
- To acquire the resources and knowledge required to analyse, interpret and transform data into valuable information to justify the investment and to offer a clear vision of the fulfilment of the professional's task.
- To know how to align external and internal communication strategies and include employees as influencers for the brand or institution.
-To understand new talent management models and establish selection processes to incorporate people who collaborate in the transformation goals of organizations.
- To understand the business models and relevant actors typically used in the entertainment industry and analyse current trends as well as assess emerging ones.
- To acquire the skills needed to plan, organize, execute and evaluate entertainment events.

- To become familiar with the dynamics and benefits of brand sponsorship.
- to explore the fundamental principles of corporate communication and acquire skills required to plan and execute communication strategies.
- To gain an understanding of how e-Sports and streaming events are shaping the entertainment industry, analysing synergies between technology, sport and music.
- To experience how AI can help in the planning and execution of events and how it can personalize the range of content offered to enrich the user experience.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Professionals who work in the field of communication and marketing management, digital strategy, community management, content generation and event organization and management.
- Professionals working in communication or marketing departments, communication agencies, marketing consultancies, etc.
- Entrepreneurs or professionals from companies in the field of entertainment who wish to update or expand upon their knowledge.

Access requirements and conditions

Pre-enrolment

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Faculty or school where the course is taught

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