Objectives and competences
The sports, entertainment and e-sports sectors have experienced constant growth in recent years, and traditional brands are increasingly taking action to forge links with this sector in order to better relate to their users. This master's degree enables participants to lead entertainment companies and manage actions related to entertainment in this new digital environment, placing the professional in a new game scenario in the era of connectivity, globalization, immediacy and consumer power so that they can understand how this digital transformation impacts on organizations.
Courses of postgraduate course that integrate the master or postgraduate degree and that can be processed separately
Courses of postgraduate course that integrate the master or postgraduate degree and that can be processed separately
Basic information
Type | Postgraduate courses |
---|---|
Certificate | Lifelong learning master's degree certificate |
Faculty or school | Institut de Formació Contínua IL3 |
Branch of knowledge |
|
Mode of delivery | Distance |
Credits | 60 |
Length of course | 1 academic year |
Language(s) of instruction | Spanish |
Enrolment fee | First year: 6.500,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
In-company placement(s) | No |
Start of teaching period | 21/10/2024 |
End of teaching period | 06/10/2025 |
info@il3.ub.edu | |
Master's degree course homepage | https://www.il3.ub.edu/ca/master-entertainment-management |
Managment | Forgas Coll, Santiago |
Open pre-enrolment | https://www.il3.ub.edu/ca/master-entertainment-management |
Lead to doctoral studies | No |
Admission for applicants not holding a degree qualification | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To acquire the ability to converse with the consumer in order to establish credible and authentic communication formulas.
- To be able to determine audience impact and, in particular, segmentation in order to effectively reach the target audience.
- To build solid models of content creation, management and dissemination using digital tools.
- To know how to develop an effective digital communication strategy.
- To gain an understanding of how to enhance a company's social media presence.
- To develop the skills required to work on effective communication strategies, using appropriate tools for each channel, adapting to the trends, and selecting the right technology.
- Know how to contextualize the impact of communication on the business model to generate income, and to understand the effect of communication on the business strategy and the company's reputation.
- To ensure solid economic, social and cultural knowledge to develop professional tasks, with a focus on new relational models, innovation, co-creation and collaborative consumption.
- To acquire the resources and knowledge required to analyse, interpret and transform data into valuable information to justify the investment and to offer a clear vision of the fulfilment of the professional's task.
- To know how to align external and internal communication strategies and include employees as influencers for the brand or institution.
-To understand new talent management models and establish selection processes to incorporate people who collaborate in the transformation goals of organizations.
- To understand the business models and relevant actors typically used in the entertainment industry and analyse current trends as well as assess emerging ones.
- To acquire the skills needed to plan, organize, execute and evaluate entertainment events.
- To become familiar with the dynamics and benefits of brand sponsorship.
- to explore the fundamental principles of corporate communication and acquire skills required to plan and execute communication strategies.
- To gain an understanding of how e-Sports and streaming events are shaping the entertainment industry, analysing synergies between technology, sport and music.
- To experience how AI can help in the planning and execution of events and how it can personalize the range of content offered to enrich the user experience.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Professionals who work in the field of communication and marketing management, digital strategy, community management, content generation and event organization and management.- Professionals working in communication or marketing departments, communication agencies, marketing consultancies, etc.
- Entrepreneurs or professionals from companies in the field of entertainment who wish to update or expand upon their knowledge.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
Contact us
Classes
Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
---|---|
Email address | info@il3.ub.edu |
Webpage | http://www.il3.ub.edu |
Telephone | 93 403 96 96 |
Observations | Online learning. |
Further information
Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
---|---|
Email address | info@il3.ub.edu |
Webpage | https://www.il3.ub.edu/ca/master-entertainment-management |
Telephone | 93 309 36 54 |
Observations | Monday to Friday, from 9 a.m. to 4.00 p.m. |