Objectives and competences

The sports, entertainment and e-sports sectors have experienced constant growth in recent years, and traditional brands are increasingly taking action to forge links with this sector in order to better relate to their users. This master's degree enables participants to lead entertainment companies and manage actions related to entertainment in this new digital environment, placing the professional in a new game scenario in the era of connectivity, globalization, immediacy and consumer power so that they can understand how this digital transformation impacts on organizations.

Courses of postgraduate course that integrate the master or postgraduate degree and that can be processed separately

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolInstitut de Formació Contínua IL3
Branch of knowledge
  • Journalism, communication, advertising and public relations
Mode of deliveryDistance
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 6.500,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):No
Classes begin:21/10/2024
Master's degree course homepage https://www.il3.ub.edu/ca/master-entertainment-management
ManagmentForgas Coll, Santiago
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- To be familiar with and understand the new technological trends and their applicability in the field of communication.
- To acquire the ability to converse with the consumer in order to establish credible and authentic communication formulas.
- To be able to determine audience impact and, in particular, segmentation in order to effectively reach the target audience.
- To build solid models of content creation, management and dissemination using digital tools.
- To know how to develop an effective digital communication strategy.
- To gain an understanding of how to enhance a company's social media presence.
- To develop the skills required to work on effective communication strategies, using appropriate tools for each channel, adapting to the trends, and selecting the right technology.
- Know how to contextualize the impact of communication on the business model to generate income, and to understand the effect of communication on the business strategy and the company's reputation.
- To ensure solid economic, social and cultural knowledge to develop professional tasks, with a focus on new relational models, innovation, co-creation and collaborative consumption.
- To acquire the resources and knowledge required to analyse, interpret and transform data into valuable information to justify the investment and to offer a clear vision of the fulfilment of the professional's task.
- To know how to align external and internal communication strategies and include employees as influencers for the brand or institution.
-To understand new talent management models and establish selection processes to incorporate people who collaborate in the transformation goals of organizations.
- To understand the business models and relevant actors typically used in the entertainment industry and analyse current trends as well as assess emerging ones.
- To acquire the skills needed to plan, organize, execute and evaluate entertainment events.

- To become familiar with the dynamics and benefits of brand sponsorship.
- to explore the fundamental principles of corporate communication and acquire skills required to plan and execute communication strategies.
- To gain an understanding of how e-Sports and streaming events are shaping the entertainment industry, analysing synergies between technology, sport and music.
- To experience how AI can help in the planning and execution of events and how it can personalize the range of content offered to enrich the user experience.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Professionals who work in the field of communication and marketing management, digital strategy, community management, content generation and event organization and management.
- Professionals working in communication or marketing departments, communication agencies, marketing consultancies, etc.
- Entrepreneurs or professionals from companies in the field of entertainment who wish to update or expand upon their knowledge.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.


Contact us

Faculty or school where the course is taught

Address:Institut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Email address:info@il3.ub.edu
Telephone:93 403 96 96
Observations:Online learning.

For further enquiries

Address:Institut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Email address:info@il3.ub.edu
Telephone:93 309 36 54
Observations:Monday to Friday, from 9 a.m. to 4.00 p.m.