Objectives and competences
With a focus on sustainability, which is increasingly linked to business success, this master's degree offers both a practical and managerial point of view in its daily application, as well as an integrative one in the organization as a whole. Only organizations that know how to adapt and adjust their marketing strategies will be able to move forward. With more than 20 editions, this course enables students to detect the best marketing strategies in complex and changing market situations to achieve the established objectives successfully, from discussions, seminars, conferences and other experiential practical activities.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Institut de Formació Contínua IL3 |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee | First year: 5.900,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s) | No |
| Start of teaching period | 09/10/2024 |
| End of teaching period | 27/06/2025 |
| info@il3.ub.edu | |
| Master's degree course homepage | https://www.il3.ub.edu/ca/master-direccion-estrategica-marqueting-vendes |
| Managment | Solé Moro, Ma Lluïsa |
| Open pre-enrolment | https://www.il3.ub.edu/ca/master-direccion-estrategica-marqueting-vendes |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- Analyse the processes of change in the macroenvironment, studying sources of information (environment and market) with the aim of planning actions and processes for the marketing plan.
- Apply professional ethics and carry out all procedures in the workplace in a sustainable manner.
- Design marketing strategies while preserving compliance with the SDGs.
- Understand the relevance of consumer behaviour and to create a business model that satisfies consumer needs.
- To analyse the variables that determine marketing campaigns to better suit the consumer, choosing the right suppliers and depending on competition.
- Consider the impact of designing new products based on dialogue with the consumer.
- Define objectives, design strategies, and plan and implement actions consistent with the business plan, to create value for the company.
- To learn to assume leadership responsibilities in organizational settings, demonstrating a capacity for decision-making in the day-to-day management of a marketing/sales department.
- Define and implement the company's strategic marketing and sales plan.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Candidates who want to start, consolidate or reorient their professional career or expand their knowledge and learn new methods in marketing, sales and organizational management.- Graduates with a professional interest in broadening their knowledge in the fields of marketing, sales and organizational management as part of their professional development.
- Marketing and sales professionals who wish to refresh their knowledge as a means of advancing their careers.
- Professionals in other areas who wish to complement their training and develop expertise in the field of marketing.
- Consultants or advisers who want to acquire, update and refresh their knowledge of marketing and sales and their applications.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
Contact us
Classes
| Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address | info@il3.ub.edu |
| Webpage | http://www.il3.ub.edu |
| Telephone | 934039696 |
| Observations | Monday to Thursday, from 6.30 to 9.30 p.m. |
Further information
| Address | Institut de Formació Contínua - UB C/ Ciutat de Granada 131 08018 - Barcelona Espanya |
|---|---|
| Email address | info@il3.ub.edu |
| Webpage | https://www.il3.ub.edu/ca/master-direccion-estrategica-marqueting-vendes |
| Telephone | 93 309 36 54 |
| Observations | Monday to Thursday, from 9 to 00 p.m. |