Objectives and competences
In the current lifelong learning landscape, it is not difficult to find courses in classic subjects like sports business, sports marketing and music marketing. Unlike these conventional courses, this master's degree will produce entertainment professionals in sport, music, OTTs and e-sports who understand the changing landscape of show-business and know how to communicate and offer content to an audience that is increasingly fragmented, ephemeral and difficult to influence. Participants will not only focus on sports or music, but on show-business in general and how companies can have an impact on their audiences through different types of entertainment.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Expert diploma |
| Faculty or school | Institut de Formació Contínua IL3 |
| Branch of knowledge |
|
| Mode of delivery | Distance |
| Credits | 20 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 2.900,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | No |
| Classes begin: | 02/04/2024 |
| info@il3.ub.edu | |
| Master's degree course homepage | http://www.il3.ub.edu |
| Managment | Forgas Coll, Santiago |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To acquire the skills needed to plan, organize, execute and evaluate entertainment events.
- To become familiar with the dynamics and benefits of brand sponsorship.
- to explore the fundamental principles of corporate communication and acquire skills required to plan and execute communication strategies.
- To gain an understanding of how e-Sports and streaming events are shaping the entertainment industry, analysing synergies between technology, sport and music.
- To experience how AI can help in the planning and execution of events and how it can personalize the range of content offered to enrich the user experience.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
Professionals who work in the field of communication and marketing management, digital strategy, community management, content generation and event organization and management.These professionals may work in companies in communication or marketing departments, communication agencies, marketing consultancies, etc.
Entrepreneurs or professionals from companies in the field of entertainment who wish to update or expand upon their knowledge are ideal candidates.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address: | info@il3.ub.edu |
| Webpage: | http://www.il3.ub.edu |
| Telephone: | 93 403 96 96 |
| Observations: | Online learning |
For further enquiries
| Address: | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address: | info@il3.ub.edu |
| Webpage: | http://www.il3.ub.edu |
| Telephone: | 93 309 36 54 |
| Observations: | Monday to Friday, from 9 a.m. to 4.00 p.m. |