Objectives and competences

The Master's degree course in Marketing, Branding, Digital Environment and Sustainability Management at the University of Barcelona develops knowledge in the direction and management of a brand and the definition of its strategy based on a rigorous, innovative and creative approach. Upon completion of the master's degree, you will have mastered all areas of branding, digital marketing, value propositions, brand identity, brand meaning, strategic innovation and social responsibility.

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Behavioural sciences and psychology
Mode of deliveryFace-to-face
Credits60
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 6.450,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes
Classes begin:03/10/2024
E-mailmaster.branding@ub.edu
Master's degree course homepage www.ub.edu/mastermarketingbranding
ManagmentArgila Irurita, Ana
Open pre-enrolmentYes
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

- Develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.
- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
- Be capable of performing a brand equity analysis.
- Be capable of managing international brands.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Calendar

22/01/2024 03/10/2024

Contact us

Faculty or school where the course is taught


Address:Facultat d'Economia i Empresa
Avda. Diagonal 690-696

08034 - Barcelona
Espanya
Email address:master.branding@ub.edu
Webpage:www.ub.edu/mastermarketingbranding
Telephone:934035742
Observations:Friday from 5.30 to 9.30 p.m. and Saturday, from 9.00 a.m. to 2.00 p.m

For further enquiries


Address:Jordi Campo
Av. Diagonal 690

08034 - Barcelona
Espanya
Email address:master.branding@ub.edu
Webpage:www.ub.edu/mastermarketingbranding
Telephone:683181968
Observations:Monday to Friday, from 4:00 to 7:00 p.m.

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