Objectives and competences
The master's degree develops the knowledge of the commercial actions (marketing and sales) necessary to satisfy the needs of customers. The structuring in modules enhances the knowledge of concepts and tools for efficient commercial management in both internal and external aspects. It also develops the knowledge and improvement of the skills and capacities necessary for negotiation at different levels. A unique methodology is applied aimed at student participation, seeking to meet student expectations through practical exercises, company visits, internal debates, business case simulators and much more.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Distance |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 4.250,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes |
| Classes begin: | 04/10/2024 |
| mlsolesole@ub.edu | |
| Master's degree course homepage | www.masterdireccioncomercial.ub.edu |
| Managment | Solé Moro, Maria Lluisa |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To be capable of handling challenges posed by a constantly changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree holders interested in broadening and improving their knowledge of sales management and marketing for the sake of their career. Applicants without a degree must prove at least a three years' experience.Candidates without a university degree obtain a university extension diploma.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
17/01/2024 03/10/2024Contact us
Faculty or school where the course is taught
| Address: | Facultat de economia i empresa Diagonal 696 08034 - Barcelona Espanya |
|---|---|
| Email address: | mlsolesole@ub.edu |
| Webpage: | www.masterdireccioncomercial.ub.edu |
| Telephone: | 608 947 732 |
For further enquiries
| Address: | Facultat d'Economia i Empresa Diagonal, 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | mlsolesole@ub.edu |
| Webpage: | www.masterdireccioncomercial.ub.edu |
| Telephone: | 608 947 732 |