Objectives and competences
The postgraduate course develops knowledge of all Digital Marketing, E-Commerce & Social Media Marketing actions from an operational point of view.
At the end of the course, students will master all areas of Digital Marketing, E-Commerce and Social Media and will know in depth the most prominent platforms of Digital Marketing and social networks.
At the end of the course, students will master all areas of Digital Marketing, E-Commerce and Social Media and will know in depth the most prominent platforms of Digital Marketing and social networks.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Specialization diploma |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Blended |
| Credits | 30 |
| Length of course | 1 academic year |
| Language(s) of instruction | Catalan |
| Enrolment fee | First year: 3.225,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s) | Yes |
| Start of teaching period | 18/04/2025 |
| End of teaching period | 05/09/2025 |
| mlsolesole@ub.edu; jordicampo@ub.edu | |
| Master's degree course homepage | www.ub.edu/posgradomarketingdigital |
| Managment | Solé Moro, Maria Luisa |
| Open pre-enrolment | Yes |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To understand and have a command of the areas of digital marketing, social media and big data from an operational perspective; to know the tools of digital marketing and social media; and be able to adapt to the current digital environment.
- To be able to construct a framework professionally in the digital environment.
- To know how to create presentations and campaigns.
- To be capable of preparing web seminars.
- Understand the platforms that can be used to connect with the potential audience.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
23/09/2024 14/04/2025Contact us
Classes
| Address | Facultat d'Economia i Empresa Avda. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address | mlsolesole@ub.edu; jordicampo@ub.edu |
| Webpage | www.ub.edu/posgradomarketingdigital |
| Telephone | 608947732 |
| Observations | Friday from 5.30 to 9.30 p.m. and Saturday, from 9.00 a.m. to 2.00 p.m. |
Further information
| Address | Dra. Maria Luisa Solé Moro Avda. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address | mlsolesole@ub.edu; jordicampo@ub.edu |
| Webpage | www.ub.edu/posgradomarketingdigital |
| Telephone | 608947732 |