Objectives and competences

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Social sciences, social work, industrial relations and human resources, sociology, political science and international relations
  • Journalism, communication, advertising and public relations
Mode of deliveryDistance
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 6.450,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes
Classes begin:19/10/2023
Master's degree course homepage www.ub.edu/mastermarketingbranding
ManagmentArgila Irurita, Ana
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- Develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.
- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
- Be capable of performing a brand equity analysis.
- Be capable of managing international brands.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Access requirements and conditions



18/01/2023 05/10/2023

Contact us

Faculty or school where the course is taught

Address:Facultat d'Economia i Empresa
Avda. Diagonal 690-696

08034 - Barcelona
Email address:master.branding@ub.edu
Observations:Online mode

For further enquiries

Address:Jordi Campo
Av. Diagonal 690

08034 - Barcelona
Email address:master.branding@ub.edu
Observations:Monday to Friday, from 4.00 to 7.00 p.m.