Objectives and competences

There is a need to apply innovation models focused on the capacity of tourist destinations. It is necessary to design competitive and quality products through its strategic, organizational, and operational models. The sector needs disruptive profiles to innovate, lead, and manage tourist destinations facing the industry's current challenges.

The master's degree in Innovation in Tourism Management has three specialization pathways that enable students to deepen knowledge of areas depending on their interests and motivations: As a CETT student you will enjoy all the advantages that the school offers you as well as those of the UB: an extensive catalog of databases to consult documents, reports and scientific articles, among others. You will also have free access to the entire digital library of resources of the World Tourism Organization.

Basic information

Type Master's degree
Faculty or school University School of Hospitality and Tourism (affiliated center)
Branch of knowledge Social and Legal Sciences
Mode of delivery
  • Face-to-face
Credits 60
Number of places available 60
Length of course 1 academic year
Coordination University School of Hospitality and Tourism CETT
Course details Indicators
Open pre-enrolment Yes
Open enrolment Yes
Lead to doctoral studies Yes
Admission for applicants not holding a degree qualification No
Bridging courses Yes
Specializations
  • Management of Culinary and Gastronomic Heritage
  • Management of Urban Tourist Destinations
  • Tourism Management of Cultural and Natural Heritage

Objectives and competences

Objectives

  • To understand all aspects of R&D&I in tourism and integrate all elements linked to research and design of innovative tourism products and services.
  • To delve into the essential professional knowledge that will allow you to innovate to ensure the success and transformation of institutions, organizations, and tourist destinations.
  • Provide the tools and techniques for the analysis and diagnosis of current and future strategic challenges in the tourism sector,
  • Learn to formulate strategies necessary to guarantee the competitiveness and sustainability of tourism based on innovative processes.
  • Enhance your leadership skills and contribute to implementing more effective innovative management models in organizations and destinations in the tourism sector.
  • Promote the culture of innovation and entrepreneurship in the tourism sector.

Competences

  • Ability to iImprove management skills in developing and valorizing new products based on the territory, cultural and natural resources, and gastronomy.
  • Ability to develop strategies and actions for marketing and communication of tourism projects.
  • Ability to transform ideas and knowledge into value for the client to generate sustainable results for tourism organizations and society.
  • Ability to understand the principles of tourism and the importance of its socio-cultural and environmental impact.
  • Ability to understand the tourism destination as an integral system where a multitude of variables and factors interact.
  • Ability to develop and apply innovative methods and tools for territorial planning and management of tourist destinations.
  • Ability to design the strategic planning process of the tourist destination.
  • Ability to analyze and evaluate a territory's cultural and gastronomic resources' tourism potential to design products, services, and innovative projects.
  • Ability to identify, pose or solve a problem in a relevant and creative way, interpreting and evaluating the results obtained with a critical spirit.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

  • Proficiency with languages, being a fundamental skill in the positioning of the student in the professional world and in order to be able to develop themselves in an international college capacity.
  • Basic knowledge in the management of hospitality businesses and projects.
  • Being ready to work in a dynamic sector where there's value put on self-initiative, interpersonal skills, leadership capacity, teamwork, and project management.
  • Basic knowledge in the management of touristic companies and applied research.
  • Sensibility towards social and cultural challenges.

Access requirements and conditions

General requirements

According to the Royal Decree 1393/2007, article 16, established on October 29th, in order to access the university master's degree studies, applicants must have one of the following degrees:

  • A Spanish university degree studies.
  • A degree issued by an EHEA educational institution that allows, in the country of issuance, the access to a university master's degree.
  • A degree issued outside EHEA. In this case, it is a requirement to be in possession of either an officially recognized studies' degree from a Spanish university or the previous authorization by the University of Barcelona in that identifies the studies as equivalent to a Spanish university degree that allows, in the country of issuance, the access to a university master's degree. The acceptance to university master's degree studies does not imply the homologation of the previous degree nor the recognition in any other regards than the ability to apply to the master's.

Specific requirements
' Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree
No complementary training required.

' Degree in Business Administration and Management
The established complementary training is required: Global Tourism 9 ECTS.


Courses established as complementary training for the master's:Global Tourism 9 ECTS.

Pre-enrolment

Calendar

The pre-enrolment period opens as of January and closes, at the latest, in September. Each centre and each master's degree can establish their specific periods within this general period.


Notes:

  • Pre-enrolment fee: A pre-enrolment fee of 30,21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid.Fees will only be refunded if the master's degree in question is suspended.
  • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.

Required documentation

Selection criteria

Students that, once informed, choose to proceed with admission must follow this procedure:

  1. Submit the application form hosted in the CETT-UB website: Via the application form, where all the information must be submitted, as well as the required documents in order to be considered for admission: resume/CV and  transcripts (information that will be verified by the Admissions Committee).
  2. Language test: The admissions process requires the completion of a language test in order to validate the candidate's knowledge of the language in which the degree will be taught. The number of students that come from countries that do not speak Spanish natively has increased over the years. For a correct development of the classes, it is indispensable to have knowledge of the Spanish language at a certain oral and written level. It's for this reason that, before admission, candidates that come from a country that does not speak Spanish natively must pass a test that will certify their language level.

The test has the following parts:

  • Oral Expression and Understanding (60%)
  • Written Expression and Understanding (40%)

 

Applicant's admission

  • Passing grade on the Language Test (required)
  • Transcript's average grade and a certificate that proves a B2 level in the language that the degree is taught (40%)
  • Proven professional experience (20%)
  • Personal interview with the candidate (40%)

Notification

Enrolment

As a general rule, at the UB you will be required to enrol online. Remember that you can lose your place if you do not enrol on the day you have been assigned

Course curriculum

Subjects and course plans

Distribution of credits

Type ECTS
Compulsory 15
Optional 33
Compulsory placements 0
Compulsory final project 12
TOTAL 60

List of subjects

Programme and subjects.

Previous years

Placements

Placements in a company or another type of organization are an integral part of university studies, providing first-hand experience of working methodologies in students' chosen professional fields. They offer invaluable practical experience for the transition into work after graduation.

 

Placements are supervised by tutors and subject to assessment. They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.

 

Institutional information

 

Career opportunities

What can you work on ?

Access to the labour market

Data from the university system in Catalonia