Objectives and competences

The master's degree in Communication Management and Strategy in Public Relations trains highly qualified professionals in the management of communication, identity, image and reputation of organizations, providing the skills to represent organizations in these matters and in dealing with the media.
Students can access the master's degree in Communication Management and Strategy in Public Relations directly if they are graduates with a qualification in Publicity and Public Relations, Marketing, Communication or a similar qualification. Students can also access the course if they have a qualification in Psychology, Human Resources, Languages or Business Studies. Graduates of other official courses must take two bridging courses: Principles of Communication and Public Relations, and Professional Application of Communication and Public Relations.

Basic information

Type Master's degree
Faculty or school Centre for Advanced Studies in Public Relations (affiliated centre)
Branch of knowledge Social Sciences and Law
Mode of delivery On-line, face-to-face
Credits 60
Length of course 1 academic year
Approximate price per credit Fees for the academic year 2024-2025
Course details Indicators
Open pre-enrolment Yes
Open enrolment Yes
Lead to doctoral studies Yes
Admission for applicants not holding a degree qualification No
Bridging courses Yes

Objectives and competences

Objectives

The master's degree in Communication Management and Strategy in Public Relations trains highly qualified professionals in the management of communication, identity, image and reputation of organizations, providing the skills to represent organizations in these matters and in dealing with the media.

Competences

Access and admission

Applicant profile and access requirements

Access requirements and conditions

General requirements
In accordance with Article 16 of Royal Decree 1393/2007, of 29 October, students wishing to be admitted to a university master's degree must hold one of the following qualifications:

  • Official Spanish university degree.

  • A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.

  • A qualification issued by an institution outside the framework of the European Higher Education Area. In this case, applicants must request homologation of the degree to its equivalent official Spanish university qualification or obtain express approval from the University of Barcelona, which will conduct a study of equivalence to ensure that the degree is of a comparable level to an official Spanish university qualification and that it grants access to university master's degree study in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

Specific requirements
Applicants who are not native speakers must be able to demonstrate C1 level of Spanish proficiency. On this page, you can check the valid accreditations.  


Pre-enrolment

Calendar

Pre-enrolment and reservation: open all the year round.

Notes:

  • Pre-enrolment fee: A pre-enrolment fee of 30,21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid.Fees will only be refunded if the master's degree in question is suspended.
  • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.

Required documentation

Selection criteria

Studies granting direct access

  • Advertising and Public Relations, Marketing, Communication, or related studies.
  • Psychology, Human Resources, Linguistic Studies, and Business Studies.

 

Applicants with other degrees will need to take twelve credits of bridging courses:

  1. Principles of Communication and Public Relations (6 credits).
  2. Professional Application in Communication and Public Relations (6 credits).

Notification

Enrolment

As a general rule, at the UB you will be required to enrol online. Remember that you can lose your place if you do not enrol on the day you have been assigned

Course curriculum

Subjects and course plans

Distribution of credits

Type ECTS
Compulsory 42
Optional 12
Compulsory placements 6 (optional)
Compulsory final project 6
TOTAL 60

List of subjects

Syllabus

Placements

Career opportunities

What can you work on ?

Director of Communication and Strategies.
Public Relations Director .
Director of Institutional Relations.
Internal Communication Director .
Head of Communication and Strategic Projects.
Head of Press / Relationship with the Media.
Digital Project Manager.
Institutional Relations
Director of Presidency Gabinets.
Event Planners / Event Managers.

Contact us

Escola Superior de Relacions Públiques
Sepúlveda, 50
08015, Barcelona
933 215 462
esrp@esrp.net