Basic information

TypeBachelor's degrees
Faculty or schoolUniversity School of Hospitality and Tourism CETT
Branch of knowledge
  • Social Sciences
Length of course4 academic years
Approximate price per credit


Compulsory placementsYes
Course detailsIndicators

Objectives and competences


With the bachelor's degree in Digital Business and Innovation in Tourism, you will be able to address the challenges and changes derived from technological and digital evolution, innovating and developing new products in the tourism, hospitality and gastronomy sectors. 

The main objectives of this bachelor's degree are: 

  • To master technologies and digital tools and knowing how to apply them to transform the processes of businesses, projects, and tourist destinations, as well as programming your own digital platforms. 
  • To learn, through theory and practice with real projects, the main methodologies of project management. 
  • To develop creativity with a technological and business-oriented vision.  
  • To become a tourism entrepreneur, which should allow you to create your own company and business model or implement your project in a company or tourist destination, applying the best strategies. 
  • To participate from the first year in the design and development of a company or an entrepreneurship project in a real company, designing tourism products and services, with the assistance and guidance of the Faculty. 
  • To get ready to adapt yourself to the new positions that will lead the market of the future. 


What are the competences that you will acquire with this bachelor's degree?

  • Capacity to interpret the principles of tourism and its sociocultural and environmental impact. 
  • Ability to assess the economic dimension of tourism at the international level and the impact of new technologies in its development. 
  • Capacity to comprehend and apply the concepts and techniques used to make decisions in economic management. 
  • Capacity to develop and apply digital marketing tools for the tourism sector. 
  • Knowledge of the regulatory framework to create and launch business projects in the digital tourism sector. 
  • Understanding of the main characteristics of the operation of digital business models in tourism and the ability to ensure their sustainable development and smart management. 
  • Ability to interpret the digital phenomenon and integrate it into the strategic direction of actions pertaining to tourism destinations or the general organization of tourism activities. 
  • Ability to design and develop innovative products and processes that create value, introducing novelty, change, or a competitive advantage in the tourism sector. 
  • Ability to design and develop action plans for the implementation of digital tourism projects. 
  • Ability to interpret and manage information in digital contexts. 
  • Ability to use the tools and the digital technologies to develop platforms or tourism solutions. 

Access and admission

Applicant profile and access requirements

Recommended applicant profile

The recommended access profile for the future students is:

  • Empathy and willingness to work in a team
  • Strong ethical sense
  • Analytical and organizational skills
  • Critical and self-critical capabilities
  • Good language skills, essential for education and professional career
  • Ability to study the dynamics of the sector internationally

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.


Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.


As a general rule, at the UB you will be required to enrol online via the Món UB portal. To find out the date and time you have been assigned, check the specific information for your course. Remember that you can lose your place if you do not enrol on the day you have been assigned.

Academic information



Support and guidance

Pre-enrolment information and events


Course curriculum

Subjects and course plans

Distribution of credits

Basic training 66
Compulsory 108
Optional 42
Compulsory placements 18
Compulsory final project 6

List of subjects

Subject Language Type Credits
Advanced Digital Project Management II   Compulsory 6
Data Analysis and Management II   Compulsory 6
Social Media   Compulsory 6
Final Project   Compulsory final project 6
People, Organizations and Systems in the Digital Environment   Compulsory 6
Subject Language Type Credits
Acceleration of Digital Projects   Optional 4.5
Accessibility Management in Tourism   Optional 4.5
Application of Trust Protocols in Tourism Transactions   Optional 3
Applications of Artificial Intelligence in Tourism   Optional 3
Cloud Computing for the Tourism Industry   Optional 3
Commercialization in the Hotel Industry   Optional 4.5
Commercialization in the Tourism Industry   Optional 4.5
Connectivity and the Tourism Experience   Optional 3
Creation of Cultural Tourism Products   Optional 3
Customer Relations Systems   Optional 4.5
Cybersecurity   Optional 4.5
Design of Experiential Spaces in the Hotel Industry   Optional 3
Development, Cooperation and Tourism   Optional 3
Development of Innovation Ecosystems   Optional 4.5
Emerging Markets in Tourism   Optional 3
Ethics and Corporate Social Responsibility   Optional 3
Food and Wine Tourism   Optional 3
Governance and Strategies for Tourism Destinations   Optional 3
Intercultural Management   Optional 3
Internet of Things and Tourism   Optional 3
Management of Cultural Tourism   Optional 4.5
Management of Intermediaries and Tourism Services   Optional 6
Management of Tourism Accommodation Companies   Optional 6
Management of Transport Companies   Optional 3
Models and Strategies for Expansion in Tourism Businesses   Optional 3
Online Leadership and Mindfulness Techniques   Optional 3
Process Automation in Tourism Companies   Optional 4.5
Smart Destinations   Optional 4.5
Smart Tourism   Optional 3
Social Entrepreneurship and Tourism   Optional 3
Strategic Management of Digital Businesses   Optional 4.5
Sustainable Management of Tourism Destinations   Optional 4.5
Tourism and Gender   Optional 3
Tourism, Film and Literature   Optional 3
Tourism Intelligence Systems   Optional 3
Tourism Mobility   Optional 4.5
Virtual Reality and Augmented Reality in Tourism   Optional 3
Visitor Interaction and Integration   Optional 4.5

Pathways and specializations

Menció en Generació de Nous Models Turístics
Menció en Gestió Intel·ligent de Destins Turístics
Itinerari sense Mencions
Check the planning of the different pathways of the degree

Previous years


Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.

Institutional information


Career opportunities

What can you work on ?

    • Project manager in the tourism industry (e-commerce, digital marketing, digital communication, smart cities, etc.) 
    • Innovation manager in the tourism industry 
    • Customer experience manager 
    • Designer of digital experiences and tourism platforms 
    • Designer of new tourism business models 
    • Web and app developer 
    • Tourism web analyst technician 
    • Advisor for the development of infrastructure, products, and services in smart destinations 
    • Analyst and manager of tourist knowledge at the destination 
    • Entrepreneur in companies in the tourism sector 

Contact us

Can Marcet, 36-38 - 08035 Barcelona