Introduction

The tourism and hospitality sector needs versatile and innovative professionals to anticipate and address the coming changes of an industry in constant movement. Tourism is an option for the future and a fundamental tool to improve the world and society. The bachelor’s degree in Tourism, offered by the UB-affiliated CETT, provides the training and expertise to design, create and lead tourism businesses, building from three main principles: sustainability, digitalization and innovation. 

Basic information

Type Bachelor's degrees
Faculty or school University School of Hospitality and Tourism (affiliated center)
Branch of knowledge
  • Social Sciences
  • Arts and Humanities
Credits 240
Length of course 4 academic years
Approximate price per credit 98 €
Compulsory placements Yes
Course details Indicators
Specializations Yes

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Grau de Turisme - Menció Direcció Turística

L’Especialitat de Direcció Turística del Grau de Turisme del CETT-UB et permetrà fer realitat la teva carrera professional.

Objectives and competences

Objectives

The bachelor's degree in Tourism provides training for high-level roles, in the management and administration of tourism and hospitality businesses in the public and private sectors. Its curriculum design offers an international and global perspective on tourism. It fosters the development of the necessary competences for professional practice in the direction and management of tourism and hospitality businesses.

Main objectives: 

  • To learn about the policies and tools that ensure the future of tourism and hospitality. 
  • To learn to contribute to the balance between tourism and the environment. 
  • To acquire the skills to innovate and re-adapt to the emerging demands of consumers and society. 
  • To acquire professional training for resolving problems, taking opportunities and satisfying the needs of people and companies in the tourism sector. 
  • To acquire the expertise to address the challenges presented by the economic, social, cultural and environmental development of tourism, considering the influences of globalization, digital transformation and innovation.  
  • To develop the personal competences to lead teams and projects in a complex and highly dynamic environment.  
  • To understand the tools and techniques for the analysis and diagnosis of the strategic challenges of the tourism and hospitality sectors, and the formulation of strategies to ensure competitiveness and sustainability. 
  • To acquire the skills to transform the future of tourism, and the abilities to participate in the development of a sector in constant evolution in the areas of digitalization, innovation and sustainability. 

Competences

 The following transferable skills are developed during the course: 

  • Capacity to adapt to change. 
  • Capacity to take decisions and solve problems. 
  • Capacity to assess the social and environmental impact of different actions. 
  • Commitment to ethical practice. 
  • Ability to work as part of a team. 
  • Ability to practise professionally in international contexts. 
  • Capacity for initiative and entrepreneurial spirit. 
  • Command of oral and written communication for the successful transmission of information, ideas and opinions. 

The following specific competences are developed: 

  • Governance of all aspects of tourism management: the business, territory and public, and the management of people and tourism destinations. 
  • Business: organization, direction and management of tourism businesses, applying leadership skills, from a strategic and financial perspective. 
  • Technology: knowledge and command of ICTs for business management, and the capacity to adapt to changes in the business environment and personnel changes. 
  • Customer focus: Design of products and services adapted to different profiles, commercialization of strategies and personalized communications, and continuous monitoring of tourist behaviour.  
  • Innovation: Development of innovative business models and creative products that meet customer needs and address business challenges. 
  • Globalization: Global competition and international business development, managing people, markets and businesses in an international environment. 
  • Responsibility and sustainability: principles, values, and ethics. Development of the economic, social, environmental and cultural dimensions of tourism. 

Access and admission

Applicant profile and access requirements

Recommended applicant profile

The recommended profile for prospective students is: 

  • A good level of languages, especially English. 
  • Strong analytical and organizational skills. 
  • Critical and reflective thinking skills. 
  • Capacity to study the dynamics of business growth and internationalization. 
  • Empathy and willingness to work in a team. 
  • Strong sense of ethics. 
  • International vision, eagerness to travel, and a desire to connect people and destinations. 

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.
 

Pre-enrolment

Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.
 

Enrolment

As a general rule, at the UB you will be required to enrol online via the Món UB portal. To find out the date and time you have been assigned, check the specific information for your course. Remember that you can lose your place if you do not enrol on the day you have been assigned.

Academic information

Welcome

Support and guidance

Pre-enrolment information and events

 

Course curriculum

Subjects and course plans

Distribution of credits

Type ECTS
Basic training 60
Compulsory 78
Optional 72
Compulsory placements 18
Compulsory final project 12
TOTAL 240

List of subjects

Subject Language Type Credits
Development of Management Responsibilities and Entrepreneurship in the Tourist and Hospitality Industry   Compulsory 6
Final Project   Compulsory final project 12
Subject Language Type Credits
Accommodation Management   Optional 6
Advanced Planning for Tourism Destinations   Optional 4.5
Advanced Writing Skills in English   Optional 3
Alternatives to Hotel Accommodation: Specific Features and Management Models   Optional 3
Artificial Intelligence in Tourism   Optional 3
Client Management in Tourist Businesses   Optional 3
Commercialization in the Hotel Industry   Optional 4.5
Commercialization in the Tourism Industry   Optional 4.5
Conference and Event Management in the Hospitality Sector   Optional 4.5
Consolidating Foreign Language Use in Tourism I   Optional 3
Consolidating Foreign Language Use in Tourism II   Optional 3
Corporate Acceleration and Innovation   Optional 4.5
Creation of Cultural Projects in Tourism   Optional 3
Culinary Creations: Processes and Applications   Optional 3
Cultural and Tourist Mediation   Optional 3
Design of Tourist Establishments   Optional 3
Development, Cooperation and Tourism   Optional 3
Digital Platform Design for Tourism   Optional 4.5
Digital Tools and Tourist Cartography   Optional 3
Distribution Management in the Hotel Sector   Optional 3
E-Commerce for Tourism Products and Services   Optional 4.5
E-marketing in the Hotel Sector   Optional 3
Emerging Tourism Markets and Keys to Competitiveness   Optional 3
Enhancing Communication in a Foreign Language in Tourism I   Optional 4.5
Enhancing Communication in a Foreign Language in Tourism II   Optional 4.5
Enhancing Communication in a Foreign Language in Tourism III   Optional 4.5
Enhancing Communication in a Foreign Language in Tourism IV   Optional 4.5
Ethics and Corporate Social Responsibility   Optional 4.5
Events Management   Optional 3
Excellence in Tourism Research   Optional 3
Expansion Strategies and Models in Tourism Businesses   Optional 3
Experiential Space Design in the Catering Industry   Optional 3
Financial Management in the Hotel Industry   Optional 4.5
Financial Management in Tourism Organizations   Optional 4.5
Gastronomy   Optional 3
Gestió de l'Accessibilitat en Turime   Optional 3
Hotel Management   Optional 4.5
Hotel Organization   Optional 3
Implementation of Digital Technologies in Tourism   Optional 3
Innovation and Entrepreneurship: Strategies for Business Development   Optional 3
Innovation Processes for the Creation and Transformation of Tourism Products I   Optional 6
Innovation Processes for the Creation and Transformation of Tourism Products II   Optional 6
International Hospitality Management   Optional 3
International Management in the Hotel Industry   Optional 3
International Tourism Promotion   Optional 3
Internet de les Coses i Turisme   Optional 3
Investment and Financial Management of Digital Projects   Optional 6
Lideratge en Xarxa i Tècniques de Mindfulness   Optional 3
Local Management and Tourist Policy   Optional 3
Macrodata Management   Optional 3
Managemenht of Urban Tourist Spaces   Optional 3
Management of Business Tourism and Events   Optional 4.5
Management of Business Travel   Optional 3
Management of Clients and Public Relations   Optional 3
Management of Cultural Tourism   Optional 4.5
Management of Tourism Projects   Optional 4.5
Managing Catering for Events   Optional 3
Marketing Strategies: Brand and Digital Content   Optional 4.5
New Forms of Tourism   Optional 3
Optimization of Digital Platforms for Tourism   Optional 4.5
Organization of Social Events and Celebrations   Optional 4.5
Practical Learning for Organizations in the Tourism Sector   Optional 9
Preparation for Certification of Foreign Language   Optional 3
Protocol and Events   Optional 3
Protocol and Public Relations   Optional 3
Public Management and Local Development   Optional 3
Quality Management and Sustainable Development in the Tourism Sector   Optional 3
Quality, Security and the Environment in the Hospitality Sector   Optional 3
Real Estate Management in Tourism   Optional 3
Realitat Virtual Augmentada Aplicada en Turisme   Optional 3
Restaurant Management Control   Optional 3
Restaurant Management   Optional 6
Restaurant Management   Optional 4.5
Restaurant Operations Management   Optional 3
Restaurant Operations Management   Optional 3
Revenue Management in the Hotel Industry   Optional 4.5
Revenue Management in Tourism   Optional 4.5
Revenue Management   Optional 3
Sales Management in Tourist Businesses   Optional 3
Smart Tourism   Optional 6
Smart Tourist Destinations   Optional 3
Strategic and Financial Management in Tourist Businesses   Optional 6
Strategic Management in the Hotel Industry   Optional 4.5
Strategic Management in Tourism Businesses   Optional 3
Sustainable Management in Tourist Destinations   Optional 3
The Concept of Sampling and the Culinary Creative Process   Optional 3
The Fourth Industrial Revolution and the Transformation of Business Tourism Models   Optional 4.5
Tourism and Gender   Optional 3
Tourism and Landscape   Optional 3
Tourism in Film and Literature   Optional 3
Tourism of Gastronomy and Wine   Optional 3
Tourist Destinations   Optional 3
Tourist Intermediation   Optional 3
Tourist Maps and Digital Tools   Optional 3
Tourist Planning   Optional 6
Tourist Project Management   Optional 6
Tourist Service Companies   Optional 6
Transport Company Management   Optional 3
Urban Tourism and Local Management   Optional 3
Urban Tourism and Spaces of the City   Optional 3
Urban Tourism   Optional 3
Web Design and Management for Tourist Businesses   Optional 3

Pathways and specializations

Specialization in Hotel Management and Catering
Specialization in Tourisme Management
Check the planning of the different pathways of the degree

Previous years

Placements

Placements in a company or another type of organization are an integral part of university studies, providing first-hand experience of working methodologies in students' chosen professional fields.They offer invaluable practical experience for the transition into work after graduation.

Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.
 

Further information

Career opportunities

What can you work on ?

Fields in which you can work 

  • Director or campaign manager for destination promotion. 
  • Coordinator of visitor services. 
  • Manager of leisure spaces. 
  • Manager of tourist destinations. 
  • Marketing manager. 
  • Tourism office manager. 
  • Special in digital tools and tourism mapping. 
  • Conference professional. 
  • Booking manager. 
  • Hotel director.
  • Assistant hotel director. 
  • Conference or events manager. 
  • Director of accommodation. 
  • Revenue manager. 
  • Front desk manager. 
  • Event sales manager. 
  • F&B manager. 
  • Guest relations manager. 
  • Key account manager. 
  • Reservation manager. 
  • Manager of accommodation in rural houses, tourist apartments, residences, hospitals, and similar establishments. 
  • Director of digital tourism marketing. 
  • Entrepreneur in the tourism and service sector.  
  • Entrepreneur in the tourism and service sector. 
  • Developer of mobile tourism applications. 
  • Developer of tourism websites. 
  • Developer of digital tourism businesses. 
  • Manager of digital tourism projects. 
  • User experience designer. 

Access to the labour market

Data from the university system in Catalonia
Accreditation seal