MANAGEMENT OF DIGITAL BUSINESS (E-BUSINESS & E-COMMERCE) ( 2024 - 2025 ) - 202311155 - Studies portal

This master's degree allows students to acquire the necessary skills to convert conventional companies to digital ones, manage internet companies, learn about the different digital business models, know how to digitize a business or be able to apply digital marketing actions, Google Ads, cross-border e-commerce, international digital marketing, as well as the incorporation of artificial intelligence (AI) tools applied to internationalisation.

Basic information

Type	Postgraduate courses
Certificate	Lifelong learning master's degree certificate
Faculty or school	Facultat d'Economia i Empresa
Branch of knowledge	Economic sciences, business administration and management, marketing, commerce, accounting and tourism Social sciences, social work, industrial relations and human resources, sociology, political science and international relations Industrial engineering, mechanical engineering, automation engineering, engineering of industrial organization and navigation engineering
Mode of delivery	Blended
Credits	60
Length of course	1 academic year
Language(s) of instruction	Spanish
Enrolment fee:	First year: 3.930,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):	Yes
Classes begin:	17/10/2024
E-mail	mcrespi@ub.edu
Master's degree course homepage	http://www.ub.edu/e-business
Managment	CRESPI VALLBONA, MONTSE
Open pre-enrolment	Yes
Lead to doctoral studies	No
Admission for applicants not holding a degree qualification:	Sí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

- To acquire the skills to digitize and manage internet companies.
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
- Seek ways to incorporate artificial intelligence (AI) tools in internationalisation endeavours.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.
- Professionals who want to adapt a traditional company to a digital format and the world of the internet or who want to know how to incorporate artificial intelligence (AI) tools applied to internationalisation.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.

Access requirements and conditions

Pre-enrolment

Calendar

06/03/2024 16/10/2024

Contact us

Faculty or school where the course is taught

Address:	Facultat d'Economia i Empresa Av. Diagonal, 690 08034 - BARCELONA ESP
Email address:	mcrespi@ub.edu
Webpage:	http://www.ub.edu/e-business
Telephone:	665638185
Observations:	Face-to-face classes on Thursday or Friday, from 6 to 9 p.m., plus optional seminars through the UB Virtual Campus.

For further enquiries

Address:	Dra Montse Crespi-Vallbona Facultat d'Economia i Empresa Dept d'Empresa 08034 - BCN ESP
Email address:	mcrespi@ub.edu
Webpage:	http://www.ub.edu/e-business
Telephone:	665638185
Observations:	Further information: mcrespi2@ub.edu.