Business School

Founded in 2014, it draws on the long tradition of quality education and excellence in research in the international realm of the Department of Business at the Faculty of Economics and Business. The school has over 130 students and 100 professionals and researchers who participate in various research and professional development programs.

The Graduate Programme in Business is aimed at students intending to pursue a research career in the international field. The programme consists of a one-year master’s degree (Master in Business Research) and a three-year doctoral program in Business. These two stages can be pursued separately if the student meets the required conditions. In addition to the Graduate Programme,  the school offers a Master's in International Business (MIB), and Executive MBA (EMBA),  a summer school, and various postgraduate courses that allow participants to major in specific fields alongside recognized professionals and researchers.

Regarding research, there are six priority areas of research: strategy and entrepreneurship, technology and operations management, accounting, finance, marketing and general management.  

Strategy and Entrepreneurship

This area focuses on the study of competitiveness within companies. It follows a multidisciplinary research approach, using both quantitative and qualitative methodologies to understand how organizations can create and maintain a competitive advantage to achieve long-term success.

Research in this area covers topics such as international business (multinational companies, subsidiaries, international networks, location factors, entry modes, intercultural management, etc.), entrepreneurship (intellectual capital, new business success, women's entrepreneurial initiatives, etc.), business history (businesses in a long-term perspective, the interrelationship of institutional conditions, technology, production factors, demand conditions, gender and culture, etc.), and strategy (corporate decision-making, business environment analysis, strategic alliances, mergers and acquisitions, etc.).

Technology and Operations Management

This area focuses on managing systems, processes, and networks, using models and innovation to enhance competitiveness. Research includes topics like operations management and strategy, logistics and supply chain management, quality management, technological innovation, open innovation, product development, and measuring innovation efficiency.

Accounting

The accounting area deals with the measurement, processing, and communication of financial information of economic entities, as well as the effects and uses of this information by different agents and users. Research covers a broad range of topics, including financial accounting, management accounting, and auditing. Key themes include agricultural accounting, failure prediction, cost behavior, social and environmental accounting, and revenue management.

Finances

Financial economists study the fair valuation of assets (stocks, bonds, derivatives), the markets in which they are traded, and their use by individuals, corporations, and society at large. At the UB Business School, researchers in this area explore a wide range of financial topics to better understand the methods used in developing theoretical models and empirical testing.

Marketing

This area combines various fundamental disciplines to investigate important management issues, consumer behavior, business behavior, and methods to improve marketing resource distribution. Marketing research spans a variety of topics, from branding to marketing services, including brand value, competitive strategy, consumer behavior (both online and offline), and the use of the latest marketing models and methods to gather data and draw conclusions.

General Management

Organizations are created and designed to meet human objectives. General management seeks to understand how this can be done better, which involves understanding human behavior and performance within organizations. Research in this area covers human resources, organizational learning, knowledge management, and family businesses, among other topics.