Objectives and competences
Basic information
| Certificate | Microcredencial |
|---|---|
| Coordinating faculty | Escola Universitària d'Hostaleria i Turisme CETT |
| Branch of knowledge |
|
| Mode of delivery | Distance |
| Credits | 3 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee | First year: 380,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s) | No |
| Start of teaching period | 07/01/2026 |
| End of teaching period | 06/09/2026 |
| infocett@cett.cat | |
| Webpage | http://www.cett.es |
| Managment | Edo Montolio, Ricard |
| Open pre-enrolment | http://www.cett.es |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification | Yes |
Objectives and competences
Objectives
-Learn about new search engines with artificial intelligence
-Maximize the potential of ChatGPT: training and content customization
-Learn how to generate content for 360 marketing campaigns with artificial intelligence
-Optimize internal processes with artificial intelligence: communication and reputation
-Establish an artificial intelligence strategy in tourism communication to obtain efficient interactions
Access and admission
Applicant profile and access requirements
Recommended applicant profile
-Tourism and hospitality business managers-Tourism and hospitality business managers
-Marketing and communication managers for tourism and hospitality businesses
-Efficiency and quality managers in tourism and hospitality businesses
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
Contact us
Classes
| Address | Escola Universitària d'Hoteleria i Turisme CETT Av. Can Marcet, 36-38 Barcelona 08035 - Barcelona Espanya |
|---|---|
| Email address | infocett@cett.cat |
| Webpage | http://www.cett.es |
| Telephone | 93.428.07.77 |
| Observations | school hours: from 8 a.m. to 9 p.m. (in addition to the general email and website, a specific email address is used for online training content: cettelearning@cett.cat and www.cett.cat/elearning). |
Further information
| Address | Ricard Edo Montolio Av. Can Marcet, 36-38 Barcelona 08035 - Barcelona Espanya |
|---|---|
| Email address | infocett@cett.cat |
| Webpage | http://www.cett.es |
| Telephone | 934280777 |
| Observations | School hours, from 8 a.m. to 9 p.m; coordination hours, from 8.30 a.m. to 1.30 p.m. and from 3 to 5.30 p.m. |