Objectives and competences

Applied behavioural economics is key to understanding how people think, decide and act. This microcredential responds to the demand for professionals capable of designing policies, services and strategies based on scientific evidence.
Added value:
- In the market: It creates profiles for innovation, public policies, marketing, sustainability or customer experience.
- To the student: It offers practical, up-to-date and interdisciplinary knowledge in order to apply behavioural economics effectively and ethically.

Basic information

CertificateMicrocredencial
Coordinating facultyFacultat de Psicologia
Branch of knowledge
  • Behavioural sciences and psychology
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Social sciences, social work, industrial relations and human resources, sociology, political science and international relations
Mode of deliveryDistance
Credits3
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment feePrice: 440,00 €
With a 70% discount: 132,00 €
Consult the conditions for obtaining the discount, financed under the MicrocredsCat programme with EU NextGeneration funds.
Administrative fee: 10% of the non-discounted price, up to a maximum of €70
In-company placement(s)No
Start of teaching period07/10/2025
End of teaching period02/12/2025
E-mailmicrocred.info@il3.ub.edu
Webpagehttps://www.il3.ub.edu/microcredenciales-economia-comportamiento-aplicada
ManagmentGarcía Martínez, Jesús María
Open pre-enrolmenthttps://www.il3.ub.edu/microcredenciales-economia-comportamiento-aplicada
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualificationYes
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Objectives and competences

Objectives

To train participants to understand and apply the principles of behavioural economics in the analysis and design of policies, products, services and strategies, both in the public and private spheres, using tools based on scientific evidence of human behaviour to intervene positively in individual and collective decision-making in an ethical and effective manner.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Professionals from the public or private sector who want to apply behavioural tools to their work environments.
- Individuals with training in economics, psychology, business, marketing, social sciences, public policy or innovation.
- Profiles looking for a practical and up-to-date approach with direct impact on decisions, products or services.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Calendar

Contact us

Classes


AddressInstitut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Espanya
Email addressmicrocred.info@il3.ub.edu
Webpagewww.il3.ub.edu/ca/programes/microcredencials
Telephone93 309 36 54
ObservationsTuesday and Thursday, from 6 to 8 p.m.

Further information


AddressInstitut de Formació Contínua - UB
C/ Ciutat de Granada, 131

08018 - Barcelona
Espanya
Email addressmicrocred.info@il3.ub.edu
Webpagehttps://www.il3.ub.edu/microcredenciales-economia-comportamiento-aplicada
Telephone93 309 36 54

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