Objectives and competences

We live in a hyper-connected world, where communication is no longer just a tool, but a key strategy to lead, influence and transform. The Specialization Course in "Comparative Strategic and Executive Communication: USA and Europe" offers unique training, designed for professionals and future leaders who want to master the codes, techniques and trends of institutional, corporate and executive communication on both sides of the Atlantic.

Basic information

TypePostgraduate courses
CertificateExpert certificated
Coordinating facultyFacultat de Filologia i Comunicació
Branch of knowledge
  • Journalism, communication, advertising and public relations
  • Social sciences, social work, industrial relations and human resources, sociology, political science and international relations
  • Philology, classical studies, translation and linguistics
Mode of deliveryFace-to-face
Credits18
Length of course1 academic year
Language(s) of instructionEnglish
Enrolment feeFirst year: 0,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s)No
Start of teaching period01/09/2026
End of teaching period20/01/2027
E-mailburguera@ub.edu
ManagmentBurguera Serra, Joan Gabriel
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualificationYes

Objectives and competences

Objectives

The course seeks to train professionals capable of:

Assuming communicative leadership in international organizations and institutions.

Comparing and applying communication strategies specific to European and North American contexts, adapting them to their respective cultural, political and economic frameworks.

Building powerful strategic stories, adapted to the audiences and values of each culture, capable of generating adhesion, trust and impact.

Managing communicative complexity in multicultural, digital and hypermedia environments.

Transforming communication into a tool of strategic value, capable of influencing decision-making and the public projection of organizations.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

Minimum English level C1

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Calendar

28/04/2026 01/09/2026

Contact us

Classes


AddressFacultat de Filologia i Comunicació
Gran Via de les Corts Catalanes, 585

08007 - Barcelona
Espanya
Email address
Webpage
Telephone934035594

Further information


AddressJoan G. Burguera Serra
Gran Via de les Corts Catalanes, 585

08011 - Barcelona
Espanya
Email addressburguera@ub.edu
Webpage
Telephone934035594

I want to receive more information

All fields are required

The University of Barcelona (General Secretary’s Office) will process your data in order to provide you with information about this course of study. You can exercise your rights under the data protection regulations and consult the full information on the protection of personal data.