Microcredencial in Generating Images with ai for Creative Professionals: Applications for Product Design, Fashion and Marketing (2025 - 2026)

Objectives and competences

Objectives and competences

Objectives

As professionals in marketing, design, photography and fashion, acquire the skills to:
- Quickly generate attractive and detailed visual content, including images, videos, and potentially audio and 3D resources, according to specific needs and projects, in order to optimize communication and accelerate the exploration of creative options.
- Adapt to modern digital workflows by developing the ability to integrate flexible, node-based, and extensible tools like ComfyUI into creative processes, thereby enabling the creation of customized and automated workflows for visual content generation.
- Master the fundamental conceptual and technical aspects of generative AI applied to visual content creation.
- Understand key concepts such as latent space, neural networks and diffusion models to explore new approaches to visual creation.
- Gain proficiency in the customization and training of AI models to adapt and train them for generating visual content that aligns with specific styles, product aesthetics and fashion trends relevant to their respective industries. This includes fine-tuning and fast engineering.
- Develop independence and enhance competitiveness by becoming familiar with the field of artificial intelligence, in order to learn new techniques autonomously and understand the opportunities and limitations of AI in visual content creation.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

Professionals from the creative sectors who wish to incorporate generative AI and ComfyUI into their visual creation processes (no advanced technical knowledge is required to take the course).

It is especially relevant for the following profiles:
- Marketing and social media specialists interested in automating the production of attractive visual elements and efficiently adapting content to different environments and formats.
- Graphic, audiovisual and product designers who wish to generate and manipulate images, create 3D resources, or customize visual elements through an intuitive and versatile node-based interface.
- Photographers, especially those working in fashion or advertising, seeking to expand their creative tools with new techniques such as advanced image editing or the generation of virtual models.
- Professionals from the fashion world interested in experimenting with virtual models, garment design, digital styling and fashion photography production using AI.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

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