Objectives and competences

This postgraduate degree allows you to delve deeper into the two interrelated disciplines of psychology and economics to better explore, understand and predict the decisions people make. By combining the economic models with which psychology analyses individual behaviour and emotions, it is possible to acquire the ability to develop predictive behavioural models based on a solid theoretical basis of both psychology and economics, as well as to be trained in the use of the tools that allow the deployment of what has become one of the areas of the growth economy.

Basic information

TypePostgraduate courses
CertificateSpecialization diploma
Coordinating facultyFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Behavioural sciences and psychology
Mode of deliveryFace-to-face
Credits30
Length of course1 academic year
Language(s) of instructionCatalan
Enrolment feeFirst year: 4.950,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s)No
Start of teaching period18/09/2025
End of teaching period06/09/2026
E-mailxvarea@ub.edu
Master's degree course homepage www.ub.edu/economiadelcomportamiento/
ManagmentClaramunt Bielsa, Maria Mercè
Open pre-enrolmentYes
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualificationSí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

This postgraduate course allows students to acquire practical and multidisciplinary training based on the social sciences and behaviour in order to understand people and society and be able to influence them. The course focuses on the theoretical foundations and their application to reality in the basics and advancements of behavioural economics and the cognitive science of decision-making. In addition, it aims to enable students to positively influence consumers, citizens, institutions, organizations and society in general through the analysis and intervention in people's behaviour.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

Professionals with experience or currently working in business management, business development or project management who want to align products, services or specific projects with an experiential human behavioural perspective focusing on decision making and behavioural change.

Access requirements: University qualification.

Those who are not university graduates but who can demonstrate a minimum of five years of management experience are also eligible for admission (in this case, a university extension degree is awarded). Please consult with those responsible for the course the requirements and conditions of access established for this student profile.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Calendar

27/03/2025 15/09/2025

Contact us

Classes


AddressFacultat d'Economia i Empresa
Av. Diagonal, 690

08034 - Barcelona
Espanya
Email addressxvarea@ub.edu
Webpage
Telephone934039899

Further information


AddressFacultat d'Economia i Empresa
Av. Diagonal, 690
Torre 2 planta 1
08034 - Barcelona
Espanya
Email addressxvarea@ub.edu
Webpagewww.ub.edu/economiadelcomportamiento/
Telephone934039899

I want to receive more information

All fields are required

The University of Barcelona (General Secretary’s Office) will process your data in order to provide you with information about this course of study. You can exercise your rights under the data protection regulations and consult the full information on the protection of personal data.