Objectives and competences
The Master's in Digital Marketing and Innovation offers complete training to face the challenges of today's marketing. Students will learn to define digital strategies, develop effective campaigns and optimize customer acquisition and conversion. Students will acquire key skills in the creation of omni-channel strategies and the analysis of Customer Journey. The course includes modules on innovation, MarTech, AI, business intelligence and digital transformation that prepare students to take leading roles in the future of marketing in digital environments.
Courses of postgraduate course that integrate the master or postgraduate degree and that can be processed separately
Courses of postgraduate course that integrate the master or postgraduate degree and that can be processed separately
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Coordinating faculty | Institut de Formació Contínua IL3 |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee | First year: 6.900,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s) | No |
| Start of teaching period | 13/10/2025 |
| End of teaching period | 23/07/2026 |
| admisiones@il3.ub.edu | |
| Webpage | https://www.il3.ub.edu/master-marketing-digital-innovacion |
| Managment | Guitart Felip, Oriol |
| Open pre-enrolment | https://www.il3.ub.edu/master-marketing-digital-innovacion |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To understand concepts and to apply a digital perspective to today's marketing.
- To design digital marketing strategies to meet the organization's objectives.
- To create digital plans and actions based in data and information.
- Develop the ability to work with current digital marketing tools.
- To measure, analyse and optimize the digital communication results.
- Know the methodologies for working with innovation models (open innovation, intra-entrepreneurship).
- Know how to incorporate technology within Marketing, achieving MARTECH level knowledge
- Understand and assimilate how to incorporate Artificial Intelligence in Marketing
- Understand the impact of Digital Transformation on organizations, people and processes.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Professionals from companies in the areas of communication, publicity, marketing, sales or technology, as well as entrepreneurs who wish to develop skills within digital marketing and obtain new competences in this area, using the most innovative strategies in digital marketing.- University graduates with experience in design who wish to specialise in digital marketing.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
Contact us
Classes
| Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address | admisiones@il3.ub.edu |
| Webpage | http://www.il3.ub.edu |
| Telephone | 93 309 36 54 |
| Observations | Monday, Tuesday and Thursday, from 6,45 p.m. to 9,45 p.m. |
Further information
| Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address | admisiones@il3.ub.edu |
| Webpage | https://www.il3.ub.edu/master-marketing-digital-innovacion |
| Telephone | 93 309 36 54 |
| Observations | Monday, Tuesday and Thursday, from 6,45 p.m. to 9,45 p.m., Wednesday from 9 a.m. to 9 p.m., and Friday, from 9 a.m. to 3 p.m. 15:00 (in July, August and over the Christmas period, Monday to Friday, from 9 a.m. to 4 p.m). |