Objectives and competences
The world is evolving quickly, and we are living in a volatile, uncertain, complex, and ambiguous (VUCA) setting that has taught us to approach life and work from a different perspective, creating new, more digitalised work habits (remote working, online meetings, digital training, etc.).
Personal and professional development has always been an added value, and in today's changing world, it is increasingly necessary to be professionally prepared for the new challenges we will have to face in the near future.
This postgraduate course forms part of the master's degree or postgraduate degree
Personal and professional development has always been an added value, and in today's changing world, it is increasingly necessary to be professionally prepared for the new challenges we will have to face in the near future.
This postgraduate course forms part of the master's degree or postgraduate degree
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Expert diploma |
| Faculty or school | ENTI - Escola de Noves Tecnologies Interactives |
| Branch of knowledge |
|
| Mode of delivery | Blended |
| Credits | 26 |
| Length of course | 1 academic year |
| Language(s) of instruction | Catalan;Spanish |
| Enrolment fee: | First year: 2.900,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | No |
| Classes begin: | 30/12/2024 |
| masters@enti.cat | |
| Master's degree course homepage | www.enti.cat |
| Managment | Jiménez Vinuesa, Chal |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Yes |
Objectives and competences
Objectives
- To learn to independently lead digital projects that include all areas of the digital ecosystem: strategy, content, big data and digital.
- To learn to work as a digital manager for a personal brand or for a leader, manager or institution.
- Be able to lead the digital transformation of companies or organizations by developing an effective online communication strategy, with a unique brand story, and multimedia content.
- Be able to create one's own personal digital brand or one for a leader or manager using a wide range of media to achieve better online results for the purpose of becoming a digital leader.
- To be capable of creating digital marketing campaigns more effectively through monitoring and tracking results using a variety of analytical tools and big data.
- To make a more effective use of data and knowledge on trends, topics and keywords that are popular at any point in time to better understand the target public.
- To be capable of creating a digital space for online and offline professional networking with digital opinion leaders, influencers and future digital managers.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Communication professionals who would like to manage their digital brand.- Students and professionals in the fields of journalism, communication, advertising, marketing or political sciences who want to become digital leaders.
- Leaders and managers who want to create both a personal digital brand and a unique brand story that will give them greater online visibility and impact.
- Executives in communication management, marketing management or other public relations areas.
- Community managers who want to expand their online scope of action and work more effectively.
- Professionals from any type of institution that would like to understand the digital ecosystem and acquire the tools needed to analyse and manage data more effectively.
- Technical professionals from any field that would like to develop skills in the areas of communication, content creation and creativity.
- Professionals who would like to take a leading role in the digital transformation of a company or business.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Escola de noves tecnologies interactives Baldiri Reixac, 7 8028 - Barcelona Espanya |
|---|---|
| Email address: | masters@enti.cat |
| Webpage: | masters@enti.cat |
| Telephone: | 933233664 |
For further enquiries
| Address: | Escola de noves tecnologies interactives Baldiri Reixac, 7 8028 - Barcelona Espanya |
|---|---|
| Email address: | masters@enti.cat |
| Webpage: | www.enti.cat |
| Telephone: | 933233664 |