Objectives and competences
To develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach. Upon completion of the master's degree, you will have mastered all areas of branding, digital marketing, value propositions, brand identity, brand meaning, strategic innovation and social responsibility.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Distance |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes, extracurricular |
| Classes begin: | 16/10/2025 |
| master.branding@ub.edu | |
| Master's degree course homepage | www.ub.edu/mastermarketingbranding |
| Managment | Argila Irurita, Ana |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
- Be capable of performing a brand equity analysis.
- Be capable of managing international brands.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Economia i Empresa Avda. Diagonal 690-696 08034 - Barcelona Espanya |
|---|---|
| Email address: | master.branding@ub.edu |
| Webpage: | www.ub.edu/mastermarketingbranding |
| Telephone: | 934035742 |
| Observations: | online sessions on Thursdays and Fridays, from 6 to 10 p.m |
For further enquiries
| Address: | Jordi Campo Av. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | master.branding@ub.edu |
| Webpage: | www.ub.edu/mastermarketingbranding |
| Telephone: | 683181968 |
| Observations: | Monday to Friday, from 4:00 to 7:00 p.m. |