Objectives and competences
The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective. By the end of the master's degree, students will be proficient in all areas of digital marketing, social media and big data from both a strategic and an operational perspective. They will have acquired in-depth knowledge of all of the major digital marketing tools and will be able to successfully develop digital strategies based on organizational objectives, to adapt to a constantly evolving sector and provide innovative solutions.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes, extracurricular |
| Classes begin: | 03/10/2025 |
| mlsolesole@ub.edu; jordicampo@ub.edu | |
| Master's degree course homepage | www.mastermarketingdigital.ub.edu |
| Managment | Solé Moro, Maria Luisa |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To develop a command of all aspects of digital marketing, social media and big data from a strategic and operational perspective.
- To acquire in-depth knowledge of the main digital marketing tools.
- To successfully create and implement digital strategies, in accordance with business needs and objectives; and to adapt and innovate in a rapidly changing sector.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Economia i Empresa Avda. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | mlsolesole@ub.edu; jordicampo@ub.edu |
| Webpage: | www.mastermarketingdigital.ub.edu |
| Telephone: | 608947732 |
| Observations: | face-to-face classes: Friday, from 5.30 to 9.30 p.m.; Saturday, from 9 a.m. to 2 p.m. (torn EXECUTIVE). |
For further enquiries
| Address: | Dra. Maria Luisa Solé Moro Avda. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | mlsolesole@ub.edu; jordicampo@ub.edu |
| Webpage: | www.mastermarketingdigital.ub.edu |
| Telephone: | 608947732 |