Objectives and competences
This master's degree enables students to acquire the skills needed to digitalize and manage internet companies; Know the various business models generated by the internet; to effectively digitalize a business; to handle digital marketing actions, Google Ads, transnational electronic commerce and international digital marketing and to incorporate artificial intelligence (AI) tools applied to internationalization.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Blended |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 3.930,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes, extracurricular |
| Classes begin: | 17/10/2025 |
| mcrespi@ub.edu | |
| Master's degree course homepage | http://www.ub.edu/e-business |
| Managment | CRESPI VALLBONA, MONTSE |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
- Seek ways to incorporate artificial intelligence (AI) tools in internationalization endeavours.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.- Professionals who want to adapt a traditional company to a digital format and the world of the internet or who want to learn how to incorporate artificial intelligence (AI) tools applied to internationalization.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Economia i Empresa Av. Diagonal, 690 08034 - BARCELONA ESP |
|---|---|
| Email address: | mcrespi@ub.edu |
| Webpage: | http://www.ub.edu/e-business |
| Telephone: | 665638185 |
| Observations: | Face-to-face classes on Thursday or Friday, from 6 to 9 p.m., plus optional seminars through the UB Virtual Campus. |
For further enquiries
| Address: | Dra Montse Crespi-Vallbona Facultat d'Economia i Empresa Dept d'Empresa 08034 - BCN ESP |
|---|---|
| Email address: | mcrespi@ub.edu |
| Webpage: | http://www.ub.edu/e-business |
| Telephone: | 665638185 |
| Observations: | Further information: mcrespi@ub.edu. |