Objectives and competences

The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective. By the end of the master's degree, students will be proficient in all areas of digital marketing, social media and big data from both a strategic and an operational perspective. They will have acquired in-depth knowledge of all of the major digital marketing tools and will be able to successfully develop digital strategies based on organizational objectives, to adapt to a constantly evolving sector and provide innovative solutions.

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Journalism, communication, advertising and public relations
Mode of deliveryFace-to-face
Credits60
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 6.450,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes, extracurricular
Classes begin:01/10/2025
E-mailmlsolesole@ub.edu; jordicampo@ub.edu
Master's degree course homepage www.mastermarketingdigital.ub.edu
ManagmentSolé Moro, Maria Luisa
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective.
- To develop a command of all aspects of digital marketing, social media and big data from a strategic and operational perspective.
- To acquire in-depth knowledge of the main digital marketing tools.
- To successfully create and implement digital strategies, in accordance with business needs and objectives; and to adapt and innovate in a rapidly changing sector.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Contact us

Faculty or school where the course is taught


Address:Facultat d'Economia i Empresa
Avda. Diagonal 690

08034 - Barcelona
Espanya
Email address:mlsolesole@ub.edu; jordicampo@ub.edu
Webpage:www.mastermarketingdigital.ub.edu
Telephone:608947732
Observations:Monday to Thursday, from 3.30 p.m. to 6.30 p..m. (afternoon shift)

For further enquiries


Address:Dra. Maria Luisa Solé Moro
Avda. Diagonal 690

08034 - Barcelona
Espanya
Email address:mlsolesole@ub.edu; jordicampo@ub.edu
Webpage:www.mastermarketingdigital.ub.edu
Telephone:608947732

I want to receive more information

All fields are required

The University of Barcelona (General Secretary’s Office) will process your data in order to provide you with information about this course of study. You can exercise your rights under the data protection regulations and consult the full information on the protection of personal data.