Objectives and competences
The postgraduate course will provide you with the necessary knowledge to interpret the current environment in which communicators carry out their work, taking advantage of the transformation of the consumer for the benefit of the dissemination of the corporate message. To achieve this, students are provided with a wide range of channels and media that allow them to develop strategies in the fields of social media, public relations and digital marketing. Participants also learn digital campaign analytics techniques to be able to bring added value to their professional work and be able to explain the results to the management team.
This postgraduate course forms part of the master's degree or postgraduate degree
This postgraduate course forms part of the master's degree or postgraduate degree
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Specialization diploma |
| Faculty or school | Institut de Formació Contínua IL3 |
| Branch of knowledge |
|
| Mode of delivery | Distance |
| Credits | 30 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 3.630,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | No |
| Start of teaching period: | 21/10/2025 |
| End of teaching period: | 29/04/2026 |
| admisiones@il3.ub.edu | |
| Master's degree course homepage | https://www.il3.ub.edu/ca/master-entertainment-management |
| Managment | Forgas Coll, Santiago |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- Know how to contextualize the impact of communication on the business model to generate income, and to understand the effect of communication on the business strategy and the company's reputation.
- To ensure solid economic, social and cultural knowledge to develop professional tasks, with a focus on new relational models, innovation, co-creation and collaborative consumption.
- Acquire the resources and knowledge required to analyse, interpret and transform data into valuable information to justify the investment and to offer a clear vision of the fulfilment of the professional's task.
- To know how to align external and internal communication strategies and include employees as influencers for the brand or institution.
- To understand the new models of talent management and establish selection processes to incorporate people who collaborate to transform organizations.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Professionals in the areas of digital communication or digital marketing who wish to deepen their knowledge of management of these channels, within a global strategy (from content planning to dissemination).- Professionals who have an impact on processes of digital transformation in their organizations, wish to gain knowledge in the area of communication, and are committed to persuasive dissemination of contents to better achieve their corporate objectives.
- Professionals in the communication field who wish to retrain and adapt to the new challenges of communication and online communication.
- Community managers and content or social media experts who wish to improve their professional position in the area of communication and who aspire to acquire a more strategic role.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address: | admisiones@il3.ub.edu |
| Webpage: | http://www.il3.ub.edu |
| Telephone: | 93 309 36 54 |
| Observations: | Online |
For further enquiries
| Address: | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address: | admisiones@il3.ub.edu |
| Webpage: | https://www.il3.ub.edu/ca/master-entertainment-management |
| Telephone: | 93 309 36 54 |
| Observations: | De dilluns a dijous de 9:00 a 21:00 hores i divendres de 9:00 a 15:00 h Horari de juliol: de dilluns a divendres de 9:00 a 16:00 h. Horari d'agost: de dilluns a divendres de 9:00 a 16:00 h. Horari de Nadal: de dilluns a divendres de 9:00 a 16:00 h. |