Objectives and competences

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Coordinating facultyFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
Mode of deliveryFace-to-face
Credits60
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment feeFirst year: 5.450,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s)Yes, extracurricular
Start of teaching period26/09/2025
End of teaching period04/09/2026
E-mailmlsolesole@ub.edu
Webpagewww.masterdireccioncomercial.ub.edu
ManagmentSolé Moro, Maria Lluisa
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualificationSí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

- Know the marketing and trade actions required to meet the needs of customers and consumers.
- To be capable of handling challenges posed by a constantly changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree holders interested in broadening and improving their knowledge of sales management and marketing for the sake of their career. Applicants without a degree must prove at least a three years' experience.

Candidates without a university degree obtain an advanced university diploma.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Contact us

Classes


AddressFacultat de economia i empresa
Diagonal 696

08034 - Barcelona
Espanya
Email addressmlsolesole@ub.edu
Webpagewww.masterdireccioncomercial.ub.edu
Telephone608 947 732
Observationsin-person lessons on Friday from 5.30 to 9.30 p.m., and on Saturday from 9 a.m. to 2 p.m. (if necessary, also on Thursday from 5.30 to 9.30 p.m.). www.ub.edu > UB-specific degrees > Economics, Marketing and Business > Commercial and Sales Management).

Further information


AddressFacultat d'Economia i Empresa
Diagonal, 690

08034 - Barcelona
Espanya
Email addressmlsolesole@ub.edu
Webpagewww.masterdireccioncomercial.ub.edu
Telephone608 947 732

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