Objectives and competences

This course focuses on describing the current circumstances and the future outlook for the economic structure of the traditional media in countries in which Spanish is the official language or where it has a long history (the United States of America, for example). At the same time, it seeks to explore digital communication in Spanish-speaking environments, with the aim of discovering the distinctive features allow it to reach a younger audience.
The ultimate focus of the course is entrepreneurship, as it aims to guide students through the initial stages of a potential project with Spanish-speaking partners or in Spanish-speaking contexts.

This postgraduate course forms part of the master's degree or postgraduate degree

Basic information

TypePostgraduate courses
CertificateExpert diploma
Faculty or schoolFacultat de Filologia i Comunicació
Branch of knowledge
  • Journalism, communication, advertising and public relations
  • Cultural industries: design, animation, cinematography and audiovisual production
  • Philology, classical studies, translation and linguistics
Mode of deliveryFace-to-face
Credits24
Length of course1 academic year
Language(s) of instructionEnglish
Enrolment fee:First year: 2.950,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):No
Classes begin:08/01/2026
E-mailmaster_ichw@ub.edu
Master's degree course homepage https://www.ub.edu/intercultural-communication
ManagmentBurguera Serra, Joan G.
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

- To describe the current economic structure of media systems in Spanish-speaking settings in order to analyse their current situation as well as the future outlook, especially in matters related to digitalization.

- To learn digital communication skills for Spanish-speaking settings, especially on social networks, with the aim of reaching a young audience.

- To foster an entrepreneurial spirit in the promotion of initiatives or projects with Spanish-speaking partners or in Spanish-speaking communities.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

International students (Asia, North America, Europe, etc.) from non-Spanish-speaking countries with prior training in communication, cultural industries, mediation and/or international relations, business, languages, etc., who want to learn specific skills for project management and promotion, as well as cultural, economic, business, and political relations, with global stakeholders in the Spanish-speaking world (European and American).

The master's degree is taught in 80% English and 20% Spanish, with the latter used for linguistic-communicative training. Non-English speaking students must have a B2 level of English and an A2 level of Spanish to be admitted to the master's degree. IELTS, Cambridge, TOEFL, and other credentials will be recognized as proof of English level. Spanish language accreditation is based on a DELE diploma from the Instituto Cervantes.

Students without Spanish language accreditation but with informal knowledge of the language may be admitted on the condition that they enrol in and complete a refresher course of at least 40 hours in Spanish for international students at the University of Barcelona before the start of the master's degree teaching period.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Contact us

Faculty or school where the course is taught


Address:Facultat de Filologia i Comunicació
Gran Via de les Corts Catalanes 585

08007 - Barcelona
Espanya
Email address:master_ichw@ub.edu
Webpage:https://www.ub.edu/intercultural-communication
Telephone:934035584

For further enquiries


Address:Facultat de Filologia i Comunicació
Gran Via de les Corts Catalanes 585

08007 - Barcelona
Email address:master_ichw@ub.edu
Webpage:https://www.ub.edu/intercultural-communication
Telephone:934035584

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