Objectives and competences
This postgraduate course provides participants with the knowledge and skills they need to maximize the revenue of tourism companies and services, especially in the hotel sector, considering the entire sales and distribution process. Currently, there is considerable competition in the tourism and hotel sector, and a profound transformation in areas such as distribution and sales. In this context, the figure of revenue manager with digital knowledge is vital for efficient management of tourism establishments and accommodation.
Basic information
Type | Postgraduate courses |
---|---|
Certificate | Specialization diploma |
Faculty or school | Escola Universitària d'Hostaleria i Turisme CETT |
Branch of knowledge |
|
Mode of delivery | Distance |
Credits | 30 |
Length of course | 1 academic year |
Language(s) of instruction | Spanish |
Enrolment fee | First year: 3.025,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
In-company placement(s) | No |
Start of teaching period | 14/10/2024 |
End of teaching period | 06/09/2025 |
cettelearning@cett.cat | |
Master's degree course homepage | http://www.cett.es/elearning/es/ |
Managment | Velasco Ferreiro, Esther |
Open pre-enrolment | http://www.cett.es/elearning/es/ |
Lead to doctoral studies | No |
Admission for applicants not holding a degree qualification | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- Learn, as a manager of tourist accommodation, how to increase revenue by putting clients and their sensitivity to product and price at the centre of the marketing strategy.
- Integrate the operation of tools required to optimize sales in hotel and tourist establishments for each type of client.
- Establish how to operate the various instruments for managing congestion pricing in the hotel environment.
- Understand the need to implement demand-based pricing techniques to the specific characteristics of each hotel.
- Learn to use tools for managing offer and demand, upselling or sales associated with good sales management in hotels or tourist establishments.
- To receive quality training for professionals in the sector, to update knowledge and adapt to current models of hotel management and revenue.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Directors of hotels and other tourist accommodation who wish to gain an overview of revenue management to determine the potential of this system, and the impact it could have on the profitability of investment.- Professionals in the area of tourist accommodation who wish to train in the basic and applied techniques of congestion pricing.
- Professionals in the hotel and tourist accommodation sector who wish to learn the fundamentals, techniques and real dynamics of congestion pricing.
- Tourism professionals who wish to retrain to focus their professional career on congestion pricing.
- Anybody who is interested in learning the strategic basis of congestion pricing.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
Contact us
Classes
Address | Escola Universitària d'Hoteleria i Turisme CETT Av. Can Marcet, 36-38 Barcelona 08035 - Barcelona Espanya |
---|---|
Email address | cettelearning@cett.cat |
Webpage | http://www.cett.es/elearning/es |
Telephone | 93.428.07.77 |
Observations | School hours: from 8.00 a.m. to 9.00 p.m. (In addition to the general email and website, a specific email address is used for online training content: cettelearning@cett.cat and www.cett.cat/elearning). |
Further information
Address | Esther Velasco Ferreiro Av. Can Marcet, 36-38 Barcelona 08035 - Barcelona Espanya |
---|---|
Email address | cettelearning@cett.cat |
Webpage | http://www.cett.es/elearning/es/ |
Telephone | 934280777 |