Objectives and competences

This postgraduate course provides participants with the knowledge and skills they need to maximize the revenue of tourism companies and services, especially in the hotel sector, considering the entire sales and distribution process. Currently, there is considerable competition in the tourism and hotel sector, and a profound transformation in areas such as distribution and sales. In this context, the figure of revenue manager with digital knowledge is vital for efficient management of tourism establishments and accommodation.

Basic information

TypePostgraduate courses
CertificateSpecialization diploma
Faculty or schoolEscola Universitària d'Hostaleria i Turisme CETT
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
Mode of deliveryDistance
Credits30
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment feeFirst year: 3.025,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s)No
Start of teaching period14/10/2024
End of teaching period06/09/2025
E-mailcettelearning@cett.cat
Master's degree course homepage http://www.cett.es/elearning/es/
ManagmentVelasco Ferreiro, Esther
Open pre-enrolmenthttp://www.cett.es/elearning/es/
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualificationSí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

- To gain the knowledge required to manage the revenue of hotel or tourist accommodation.
- Learn, as a manager of tourist accommodation, how to increase revenue by putting clients and their sensitivity to product and price at the centre of the marketing strategy.
- Integrate the operation of tools required to optimize sales in hotel and tourist establishments for each type of client.
- Establish how to operate the various instruments for managing congestion pricing in the hotel environment.
- Understand the need to implement demand-based pricing techniques to the specific characteristics of each hotel.
- Learn to use tools for managing offer and demand, upselling or sales associated with good sales management in hotels or tourist establishments.
- To receive quality training for professionals in the sector, to update knowledge and adapt to current models of hotel management and revenue.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Directors of hotels and other tourist accommodation who wish to gain an overview of revenue management to determine the potential of this system, and the impact it could have on the profitability of investment.
- Professionals in the area of tourist accommodation who wish to train in the basic and applied techniques of congestion pricing.
- Professionals in the hotel and tourist accommodation sector who wish to learn the fundamentals, techniques and real dynamics of congestion pricing.
- Tourism professionals who wish to retrain to focus their professional career on congestion pricing.
- Anybody who is interested in learning the strategic basis of congestion pricing.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Pre-enrolment

Calendar

Contact us

Classes


AddressEscola Universitària d'Hoteleria i Turisme CETT
Av. Can Marcet, 36-38
Barcelona
08035 - Barcelona
Espanya
Email addresscettelearning@cett.cat
Webpagehttp://www.cett.es/elearning/es
Telephone93.428.07.77
ObservationsSchool hours: from 8.00 a.m. to 9.00 p.m. (In addition to the general email and website, a specific email address is used for online training content: cettelearning@cett.cat and www.cett.cat/elearning).

Further information


AddressEsther Velasco Ferreiro
Av. Can Marcet, 36-38
Barcelona
08035 - Barcelona
Espanya
Email addresscettelearning@cett.cat
Webpagehttp://www.cett.es/elearning/es/
Telephone934280777

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