Objectives and competences
This course was designed based on the real situation of companies and their needs to successfully stand out in the market. Students will learn how to define an organization's online strategy and develop digital marketing campaigns and actions through applying newly acquired knowledge in the areas of traffic generation, acquisition and conversion. By the end of the course, students will be able to build a multichannel strategy to reach the KPIs defined, to develop a customer journey map and to detect points for improvement in order to create an optimal customer experience that encourages long-term relationships through customer loyalty.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Specialization diploma |
| Coordinating faculty | Institut de Formació Contínua IL3 |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 30 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee | First year: 3.900,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s) | No |
| Start of teaching period | 21/10/2024 |
| End of teaching period | 19/06/2025 |
| info@il3.ub.edu | |
| Master's degree course homepage | https://www.il3.ub.edu/ca/postgrau-marqueting-digital |
| Managment | Guitart Felip, Oriol |
| Open pre-enrolment | https://www.il3.ub.edu/ca/postgrau-marqueting-digital |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To understand concepts and to apply a digital perspective to today's marketing.
- To design digital marketing strategies to meet the organization's objectives.
- To create digital plans and actions based in data and information.
- To work with current digital marketing tools.
- To measure, analyse and optimize the digital communication results.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Professionals from companies in the areas of communication, publicity, marketing, sales or technology, as well as entrepreneurs who wish to develop skills within digital marketing and obtain new competences in this area, using the most innovative strategies in digital marketing.- University graduates with experience in design who wish to specialise in digital marketing.
Access requirements and conditions
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.Pre-enrolment
Calendar
Contact us
Classes
| Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address | info@il3.ub.edu |
| Webpage | http://www.il3.ub.edu |
| Telephone | 93 403 96 96 |
| Observations | Monday and Tuesday from 6:45 to 9:45 p.m. and at the same time on scheduled Thursdays. |
Further information
| Address | Institut de Formació Contínua - UB C/ Ciutat de Granada, 131 08018 - Barcelona Espanya |
|---|---|
| Email address | info@il3.ub.edu |
| Webpage | https://www.il3.ub.edu/ca/postgrau-marqueting-digital |
| Telephone | 93 309 36 54 |
| Observations | Monday to Friday, from 9 a.m. to 7 p.m. |