Objectives and competences

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Journalism, communication, advertising and public relations
  • Social sciences, social work, industrial relations and human resources, sociology, political science and international relations
Mode of deliveryFace-to-face
Credits60
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 6.450,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes
Classes begin:02/10/2024
E-mailmlsolesole@ub.edu; jordicampo@ub.edu
Master's degree course homepage www.mastermarketingdigital.ub.edu
ManagmentSolé Moro, Maria Luisa
Open pre-enrolmentYes
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences

Objectives

The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective.
- To develop a command of all aspects of digital marketing, social media and big data from a strategic and operational perspective.
- To acquire in-depth knowledge of the main digital marketing tools.
- To successfully create and implement digital strategies, in accordance with business needs and objectives; and to adapt and innovate in a rapidly changing sector.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Access requirements and conditions

Pre-enrolment

Calendar

22/01/2024 01/10/2024

Contact us

Faculty or school where the course is taught


Address:Facultat d'Economia i Empresa
Avda. Diagonal 690

08034 - Barcelona
Espanya
Email address:mlsolesole@ub.edu; jordicampo@ub.edu
Webpage:www.mastermarketingdigital.ub.edu
Telephone:608947732
Observations:Monday to Thursday, from 3.30 p.m. to 6.30 p..m. (afternoon shift)

For further enquiries


Address:Dra. Maria Luisa Solé Moro
Avda. Diagonal 690

08034 - Barcelona
Espanya
Email address:mlsolesole@ub.edu; jordicampo@ub.edu
Webpage:www.mastermarketingdigital.ub.edu
Telephone:608947732