Objectives and competences
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Catalan |
| Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes |
| Classes begin: | 16/10/2023 |
| fjarroyo@ub.edu | |
| Master's degree course homepage | https://www.ub.edu/mastercustomerexperience |
| Managment | Arroyo Cañada, Francisco Javier |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To master each of the links in the value chain that influence decision-making in relation to e-commerce and retail sales and purchasing.
- To master techniques for understanding consumers and the purchase/consumption process.
- To learn how to write a strategic plan with the three areas of interest in mind: e-commerce, retail sales and purchasing and the customer experience.
- To develop a customer roadmap to understand the archetype of the ideal customer.
- To study in detail how to manage a point of sale.
- To be able to devise marketing strategies for distribution channels and for the sales team.
- To gain an understanding of neuromarketing.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
Pre-enrolment
Calendar
06/03/2023 05/10/2023Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Econonomia i Empresa Avda. Diagonal 690-696 08034 - Barcelona España |
|---|---|
| Email address: | fjarroyo@ub.edu |
| Webpage: | https://www.ub.edu/mastercustomerexperience |
| Telephone: | 934035742 |
| Observations: | Monday to Thursday, from 6.30 to 9.30 p.m. |
For further enquiries
| Address: | Xavier Arroyo Avda Diagonal 690 Despatx 2324 08034 - Barcelona España |
|---|---|
| Email address: | fjarroyo@ub.edu |
| Webpage: | https://www.ub.edu/mastercustomerexperience |
| Telephone: | 636310422 |
| Observations: | Monday to Thursday, from 4 to 9 p.m. |