Objectives and competences

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Social sciences, social work, industrial relations and human resources, sociology, political science and international relations
  • Cultural industries: design, animation, cinematography and audiovisual production
Mode of deliveryBlended
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 3.930,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes
Classes begin:19/10/2023
Master's degree course homepage http://www.ub.edu/e-business
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- To acquire the skills to digitize and manage internet companies.
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.
- Professionals who want to digitize a traditional company and adapt it to the internet.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.

Access requirements and conditions



20/01/2023 20/10/2023

Contact us

Faculty or school where the course is taught

Address:Facultat d'Economia i Empresa
Av. Diagonal, 690

Email address:mcrespi@ub.edu
Observations:Face-to-face classes on Friday, from 6 to 9.30 p.m., plus optional seminars through the UB Virtual Campus.

For further enquiries

Address:Dra Montse Crespi-Vallbona
Facultat d'Economia i Empresa
Dept d'Empresa
08034 - BCN
Email address:mcrespi@ub.edu
Observations:Further information: mcrespi2@ub.edu.