Objectives and competences

The master's degree develops the knowledge of the commercial actions (marketing and sales) necessary to satisfy the needs of customers. The structuring in modules enhances the knowledge of concepts and tools for efficient commercial management in both internal and external aspects. It also develops the knowledge and improvement of the skills and capacities necessary for negotiation at different levels. A unique methodology is applied aimed at student participation, seeking to meet student expectations through practical exercises, company visits, internal debates, business case simulators and much more.

Basic information

TypePostgraduate courses
CertificateLifelong learning master's degree certificate
Faculty or schoolFacultat d'Economia i Empresa
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Industrial engineering, mechanical engineering, automation engineering, engineering of industrial organization and navigation engineering
  • Chemistry
Mode of deliveryFace-to-face
Length of course1 academic year
Language(s) of instructionSpanish
Enrolment fee:First year: 5.450,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes
Classes begin:29/09/2023
Master's degree course homepage www.masterdireccioncomercial.ub.edu
ManagmentSolé Moro, Maria Lluisa
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- To learn the marketing and sales techniques required to meet the needs of clients and customers.
- To be capable of handling challenges posed by a constantly changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree holders interested in broadening and improving their knowledge of sales management and marketing for the sake of their career. Applicants without a degree must prove at least a three years' experience.

Candidates without a university degree obtain a university extension diploma.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.


Contact us

Faculty or school where the course is taught

Address:Facultat de economia i empresa
Diagonal 696

08034 - Barcelona
Email address:mlsolesole@ub.edu
Telephone:608 947 732
Observations:in-person lessons on Friday from 5.30 to 9.30 p.m., and on Saturday from 9 a.m. to 2 p.m. (if necessary, also on Thursday from 5.30 to 9.30 p.m.). www.ub.edu > UB-specific degrees > Economics, Marketing and Business > Commercial and Sales Management).

For further enquiries

Address:Facultat d'Economia i Empresa
Diagonal, 690

08034 - Barcelona
Email address:mlsolesole@ub.edu
Telephone:608 947 732

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