Basic information

Type Master's degree
Faculty or school Centre for Advanced Studies in Public Relations (affiliated centre)
Branch of knowledge  
Mode of delivery No presencial, Presencial
Credits 60
Length of course 1 academic year
Approximate price per credit  
Course details Indicators
Open pre-enrolment No
Open enrolment No
Lead to doctoral studies Yes
Admission for applicants not holding a degree qualification No
Bridging courses Yes
Specializations
  • Specialization: Communication Management and Strategy in Public Relations
  • Specialization: Communication Management and Strategy in Public Relations

Objectives and competences

Objectives

Competences

Access and admission

Applicant profile and access requirements

Recommended applicant profile

Access requirements and conditions

In accordance with Article 16 of Royal Decree 1393/29 October 2007, students must hold one of the following qualifications to access university master's degree courses:
· An official Spanish degree.
· A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.
· A qualification from outside the framework of the European Higher Education Area. In this case, the qualification should be recognized as equivalent to an official Spanish degree. If it is not recognized, the University of Barcelona shall verify that it corresponds to a level of education that is equivalent to official Spanish degrees and that it authorizes the holder to access university master's degree courses in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

Pre-enrolment

Calendar

Notes:

  • Pre-enrolment fee: A pre-enrolment fee of 30,21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid.Fees will only be refunded if the master's degree in question is suspended.
  • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.

Required documentation

Selection criteria

Notification

Enrolment

As a general rule, at the UB you will be required to enrol online via the Món UB portal. Remember that you can lose your place if you do not enrol on the day you have been assigned

 

Course curriculum

Subjects and course plans

Distribution of credits

Type ECTS
Compulsory 42
Optional 12
Compulsory placements  
Compulsory final project 6
TOTAL 60

List of subjects

Subject Type Language Credits
Specialization: Bridging Courses for admission to the master's degree in Communication Management and Strategy in Public Relations
Principles of Communication and Public Relations Optional   6
Professional Application of the Principles of Communication and Public Relations Optional   6

Bridging courses
 
Subject Type Language Credits
Specialization: Specialization: Communication Management and Strategy in Public Relations
Advanced ICT Resources Laboratory Optional   6
Design and Development of Digital Platforms Compulsory   6
Final Project Compulsory   6
Human Resource Management and Economics Compulsory   6
Laboratory on Management and Innovation Techniques Optional   6
Leadership and Team Management Laboratory Optional   6
Management in Communication and Strategy in Public Relations Compulsory   6
Measurement, Evaluation and Management of Perceived Communication Compulsory   6
Practical Workshop in Communication Management and Strategy in Public Relations Optional   6
Strategic Media Management and Spokespeople Compulsory   6
Strategy Design in Communication and Public Relations Management Compulsory   6
The Socioeconomic Dimension of Communication Management and Strategy in Public Relations Compulsory   6
Specialization: Specialization: Communication Management and Strategy in Public Relations
Advanced ICT Resources Laboratory Optional   6
Design and Development of Digital Platforms Compulsory   6
Final Project Compulsory   6
Human Resource Management and Economics Compulsory   6
Laboratory on Management and Innovation Techniques Optional   6
Leadership and Team Management Laboratory Optional   6
Management in Communication and Strategy in Public Relations Compulsory   6
Measurement, Evaluation and Management of Perceived Communication Compulsory   6
Practical Workshop in Communication Management and Strategy in Public Relations Optional   6
Strategic Media Management and Spokespeople Compulsory   6
Strategy Design in Communication and Public Relations Management Compulsory   6
The Socioeconomic Dimension of Communication Management and Strategy in Public Relations Compulsory   6

Previous years

Placements

Placements in a company or another type of organization are an integral part of university studies, providing first-hand experience of working methodologies in students' chosen professional fields. They offer invaluable practical experience for the transition into work after graduation.

 

Placements are supervised by tutors and subject to assessment. They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.

 

Institutional information

 

Career opportunities

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