Objectives and competences
Basic information
| Type | Master's degree |
|---|---|
| Faculty or school | University School of Hospitality and Tourism (affiliated center) |
| Branch of knowledge | |
| Mode of delivery | Semipresencial |
| Credits | 60 |
| Number of places available | 125 of face-to-face learning and 50 of blended learning |
| Length of course | 1 academic year |
| Coordination | ESCOLA UNIVERSITARIA D'HOTELERIA I TURISME CETT |
| Course details | Indicators |
| Open pre-enrolment | No |
| Open enrolment | No |
| Lead to doctoral studies | Yes |
| Admission for applicants not holding a degree qualification | No |
| Bridging courses | Yes |
| Specializations |
|
Objectives and competences
Objectives
- Make strategic decisions in dynamic and agile contexts.
- Make the most of the opportunities offered by digitalization.
Competences
- Ability to define the strategies necessary for achieving the objectives derived from the company's analysis, the environment, and the market.
- Ability to design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
- Ability to incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
- Ability to optimize the management of economic-financial and human resources of the tourism projects undertaken.
- Ability to establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
- Ability to develop the digital skills necessary for information management in the field of business management.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Executives, managers, and professionals who hold business management positions
- Entrepreneurs and business owners in the tourism sector
- Entrepreneurs
- University graduates
That is why the recommended access profile for prospective students of the official master's degree in Tourism Business Management is:
- Have basic knowledge in tourism business management.
- Have empathy and willingness to work in a team.
- To have a high ethical sense.
- To have analytical and organizational skills.
- Have critical and reflective capacity.
- Have an adequate level of languages, essential for training and your professional career.
- Be able to study the dynamics of the sector internationally.
Access requirements and conditions
According to the Royal Decree 1393/2007, article 16, established on October 29th, in order to access the university master's degree studies, applicants must have one of the following degrees:
- A Spanish university degree studies.
- A degree issued by an EHEA educational institution that allows, in the country of issuance, the access to a university master's degree.
- A degree issued outside EHEA. In this case, it is a requirement to be in possession of either an officially recognized studies' degree from a Spanish university or the previous authorization by the University of Barcelona in that identifies the studies as equivalent to a Spanish university degree that allows, in the country of issuance, the access to a university master's degree. The acceptance to university master's degree studies does not imply the homologation of the previous degree nor the recognition in any other regards than the ability to apply to the master's.
' Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree
No complementary training required
' Degree in Public Relations and Communications and similar degrees
The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Courses established as complementary training for the master's: Strategic and Operational Marketing 6 ECTS and Economic and Financial Management in Tourism Companies 6 ECTS.
Pre-enrolment
Calendar
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Required documentation
Selection criteria
Students that, once informed, choose to proceed with admission must follow this procedure:
- Submit the application form hosted in the CETT-UB website: Via the application form, where all the information must be submitted, as well as the required documents in order to be considered for admission: resume/CV and transcripts (information that will be verified by the Admissions Committee).
- Language test: The admissions process requires the completion of a language test in order to validate the candidate's knowledge of the language in which the degree will be taught. The number of students that come from countries that do not speak Spanish natively has increased over the years. For a correct development of the classes, it is indispensable to have knowledge of the Spanish language at a certain oral and written level. It's for this reason that, before admission, candidates that come from a country that does not speak Spanish natively must pass a test that will certify their language level.
The test has the following parts:
- Oral Expression and Understanding (60%)
- Written Expression and Understanding (40%)
Notification
Enrolment
As a general rule, at the UB you will be required to enrol online. Remember that you can lose your place if you do not enrol on the day you have been assigned
- Documents required for enrolment
- Procedure to formalize enrolment
- Grants and financial aid (in Catalan)
- Economic information (in Catalan)
Course curriculum
Subjects and course plans
Distribution of credits
| Type | ECTS |
|---|---|
| Compulsory | 18 |
| Optional | 27 |
| Compulsory placements | 0 |
| Compulsory final project | 15 |
| TOTAL | 60 |
List of subjects
| Subject | Type | Language | Credits |
|---|---|---|---|
| Specialization: BC for admission to the Master's Degree in Tourism Business Management | |||
| Economic and Financial Management of Tourism Companies | Optional | 6 | |
| Strategic and Operative Marketing | Optional | 6 | |
Bridging courses
Previous years
Placements
Placements in a company or another type of organization are an integral part of university studies, providing first-hand experience of working methodologies in students' chosen professional fields. They offer invaluable practical experience for the transition into work after graduation.
Placements are supervised by tutors and subject to assessment. They are therefore included in the academic record. There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.
Institutional information