Objectives and competences

The master's degree in Digital Content Management meets the growing need for consultancies and companies dedicated to designing web architecture, to conduct user experience studies (UX), to manage the presence of brands in social networks (community manager), to improve web positioning in search engines (SEO) or to plan online marketing campaigns.

There is also an increase in the demand of work positions dedicated to the administration of public intranets or websites and to document management. This can be noticed in various sectors: medium and large companies, research centres, public administration, libraries, archives, museums, etc.
Management of digital content is a work area and skill with a strong projection around the world. This is clearly seen in the increase in the number of consultancies and companies dedicated to designing web architecture, to conduct user experience studies (UX), to manage the presence of brands in social networks ( community manager ), to improve web positioning in search engines (SEO) or to plan online marketing campaigns. There is also an increase in the demand of work positions dedicated to the administration of public intranets or websites and to document management. This can be noticed in various sectors: medium and large companies, research centres, public administration, libraries, archives, museums, etc.

Digital content management is an emerging professional area worldwide. This is clearly visible in the growing number of consultants and companies dedicated to web architecture, studies of usability and accessibility, the management of web portals, the management of brands in social networks (community managers), search engine optimization, and the planning of online marketing campaigns. Jobs are also increasing in intranet management, online document management and for webmasters of public websites. The phenomenon can be seen in medium-sized and large companies, research centres and public administrations.

Libraries, archives and museums also need staff who can plan and manage digitization projects, contract digital documents, organize them and offer them to users through specific applications, and then maintain them over the long term.

This master's degree provides students with knowledge related to document management, software and interface design. The master's degree also addresses teamwork with other professionals and gives students the capacity to analyse a specific problem or assignment and produce a solution that involves the design and implementation of a specific project.

Basic information

TypeMaster's degree
Faculty or schoolFaculty of Information and Audiovisual Media
Branch of knowledge
  • Interdisciplinary
  • Journalism, communication, advertising and public relations
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
Mode of delivery
  • Face-to-face
Number of places available30
Length of course1 academic year
Language(s) of instructionSpanish
Approximate price per credit27.67 euros per credit (82 euros for students who are not EU nationals and do not currently reside in Spain). Fees for the academic year 2023-2024
Course detailsIndicators
Open pre-enrolmentYes
Open enrolmentNo
Lead to doctoral studiesYes
Admission for applicants not holding a degree qualificationNo
Bridging coursesYes

Objectives and competences


  • To gain knowledge, abilities and attitudes that provide a theoretical and practical basis for the development and application of original projects.
  • To gain skills for problem solving in new or relatively unknown environments within multidisciplinary contexts, related to the management of digital contents.
  • To learn to take complex decisions requiring reflection on the implicit social and ethical responsibilities of a project.
  • To learn to manage the successive phases of the life cycle of a project.
  • To gain learning skills for continuous independent learning.


When finishing the master's degree, students must be able to:
  • Know the basics and apply the techniques of conceptualization and modelling of websites and digital applications based on the purpose, objectives and goals of an organization, business or project.
  • Analyse the environment and the competence to develop user-oriented digital services and products.
  • Know and apply the methodological principles of digital marketing, especially for the improvement of audiences and the conversion of websites and digital applications.
  • Apply analytics metrics for use and behaviour of website users.
  • Use techniques to diagnose the user experience and the usability of websites and digital applications.
  • Understand and use software applications required for the creation and development of digital products and services.
  • Plan and organize in multidisciplinary teams the processes of diagnosis, design and promotion of websites and digital applications.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

The master's degree is intended primarily for graduates in the areas of Information and Documentation, Communication, Business, and Information and Communication Technology ('pre-EHEA degree' and 'pre-EHEA diploma' refer, respectively, to the Spanish licenciatura and diplomatura):

Information and Documentation:
- Bachelor's degree in Information and Communication Sciences
- Pre-EHEA degree in Documentation
- Pre-EHEA diploma in Library and Information Science

- Bachelor''s degree in Audiovisual Communication
- Pre-EHEA degree in Audiovisual Communication
- Bachelor's degree in Journalism
- Pre-EHEA degree in Journalism
- Bachelor'¡s degree in Advertising and Public Relations
- Pre-EHEA degree in Advertising and Public Relations

- Bachelor's degree in Economics
- Pre-EHEA degree in Economics
- Bachelor's degree in Business Administration and Management
- Pre-EHEA diploma in Business Sciences

Information and Communication Technologies:
- Bachelor's degree in Computer Engineering
- Bachelor's degree in Computer Science
- Pre-EHEA degree in Computer Science

The master's degree is also suitable for any university graduate who wishes to specialize in the areas described in and covered by the course curriculum, thanks to the interdisciplinary nature of the field. Digital content managers are professionals with highly diverse training backgrounds who are capable of contributing complementary visions, skills and knowledge to a single client project.'

Access requirements and conditions

General requirements
In accordance with Article 16 of Royal Decree 1393/2007, of 29 October, students wishing to be admitted to a university master's degree must hold one of the following qualifications:

  • Official Spanish university degree.

  • A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.

  • A qualification issued by an institution outside the framework of the European Higher Education Area. In this case, applicants must request homologation of the degree to its equivalent official Spanish university qualification or obtain express approval from the University of Barcelona, which will conduct a study of equivalence to ensure that the degree is of a comparable level to an official Spanish university qualification and that it grants access to university master's degree study in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

Specific requirements
  • Prospective students must be able to demonstrate a level of Spanish language proficiency at or equivalent to C2 and will be expected to pass an oral and written test prior to admission.
  • Depending on their previous knowledge of HTML website design, CSS website layout the general mechanisms of web operation (client-server architecture, HTTP protocol, etc.), prospective students will be required to enroll in or two bridging subjects that must be passed during the first semester of the master's degree: Fundamental Aspects of Web Editing (2.5 credits) and Fundamental Aspects of Information and Communication Technologies on the Internet (2.5 credits).



  • First period: 1 February–30 April 2024.
    Notification of decisions: 6 May 2024.
  • Second period: 8 May – 1 September 2024.
    Notification of decisions: 13 September 2024.
The dates and deadlines mentioned refer to Central European Time (CET/CEST).


  • Pre-enrolment fee: A pre-enrolment fee of 30,21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid.Fees will only be refunded if the master's degree in question is suspended.
  • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.

Required documentation

Selection criteria

Prospective students will be selected against the following criteria, weighted as shown:

  • Weighted criteria:
  1. Academic transcript: 50%.
  2. Curriculum vitae:
    1. Professional experience in information units and services: 20%, scored from 1 to 10.
    2. Professional experience in website/social network management: 20%, scored from 1 to 10.
    3. Professional experience in computer systems management: 10%, scored from 1 to 10.
  • Additional criteria:
  1. Previous studies: 2 points will be added to the weighted score if the student holds one of the degrees stated in the Recommended applicant profile and admission requirements.
  2. English: 1 point will be added if the student can provide evidence of English language proficiency at or equivalent to level B1 or higher.



The Coordination Committee of the master's degree analyses the applications and documentation submitted and makes public the list of admitted candidates. On admission, the Academic Committee will notify each successful candidate of the bridging courses they will need to complete, if any.


As a general rule, for this master's degree, you will be required to enrol offline. Remember that you can lose your place if you do not enrol on the day you have been assigned


Course curriculum

Subjects and course plans

Distribution of credits

Compulsory 35
Optional 7.5
Compulsory placements 7.5
Compulsory final project 10

List of subjects

Subject Type Language Credits
Specialization: Digital Content Management
Audiovisual Content Creation Optional 2nd semester 2.5
Conceptualization and Design of Cultural Websites Optional 2nd semester 2.5
Content Creation and SEO Compulsory 1st semester 5
Digital Analytics Compulsory 2nd semester 5
Digital Marketing Compulsory 1st semester 5
E-Commerce and Transactional Web Pages Optional 2nd semester 2.5
Final Project Compulsory 1st semester
2nd semester
Information Architecture Compulsory 1st semester 5
Mobile Devices and Applications Optional 2nd semester 2.5
Placement Compulsory 1st semester
2nd semester
Project Development and Management Compulsory 1st semester 2.5
Social Media Management Compulsory 1st semester 2.5
Usability and User Experience for People with Disabilities Optional 2nd semester 2.5
User Experience Compulsory 1st semester 5
Web Content Management Systems Compulsory 1st semester 5

Bridging courses

Subject Type Language Credits
Specialization: BC for admission to the Master's Degree in Digital Content Management
Principles of Online Information and Communication Technologies Optional 1st semester 2.5
Principles of Web Publishing Optional 1st semester 2.5

Previous years


Placements in a company or another type of organization are an integral part of university studies, providing first-hand experience of working methodologies in students' chosen professional fields. They offer invaluable practical experience for the transition into work after graduation.

Placements are supervised by tutors and subject to assessment. They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 750 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.

Institutional information

Career opportunities

What can you work on ?

The knowledge, abilities and attitudes acquired in the master's degree in Digital Content Management are in perfect harmony with the labour demand of important professional sectors.

One of the most important are consultancies and companies dedicated to the planning of online marketing campaigns, the management of brand presence in social networks ( community manager ), user experience studies ( UX ) or web architecture.

Professionals in digital content management also have a highlighted presence in companies, libraries, archives, museums, etc., where they develop intranet management tasks, electronic document management, digital repository design, creation of web portals, virtual museums, etc.

The sector of editorial products and distribution of information in wireless media, such as tablets or smartphones, is also a professional output of these studies.

Finally, work opportunities in the different public administrations, especially in those tasks related to the e-administration and e-management of archives, should not be neglected.

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