This Master's offers you the necessary skills to digitize and manage Internet companies, learn about the various digital business models, know how to digitize a business or be able to apply digital marketing actions, Google Ads, Cross-border e-commerce, international digital marketing etc.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Faculty of Economics and Business |
| Branch of knowledge |
|
| Mode of delivery | Blended |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 3.930,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes |
| Classes begin: | 19/10/2023 |
| mcrespi@ub.edu | |
| Master's degree course homepage | http://www.ub.edu/e-business |
| Managment | CRESPI VALLBONA , MONTSE |
| Open pre-enrolment | Yes |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.- Professionals who want to digitize a traditional company and adapt it to the internet.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.
Access requirements and conditions
Pre-enrolment
Calendar
20/01/2023 20/10/2023Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Economia i Empresa Av. Diagonal, 690 08034 - BARCELONA ESP |
|---|---|
| Email address: | mcrespi@ub.edu |
| Webpage: | http://www.ub.edu/e-business |
| Telephone: | 665638185 |
| Observations: | classes presencials divendres, de 18:00 a 21:30, més seminaris opcionals mitjançant el Campus Virtual de la Universitat de Barcelona. |
For further enquiries
| Address: | Dra Montse Crespi-Vallbona Facultat d'Economia i Empresa Dept d'Empresa 08034 - BCN ESP |
|---|---|
| Email address: | mcrespi@ub.edu |
| Webpage: | http://www.ub.edu/e-business |
| Telephone: | 665638185 |
| Observations: | demaneu informació a mcrespi@ub.edu. |