The postgraduate course develops knowledge the actions encompassed by Digital Marketing, E-Commerce & Social Media Marketing from an operational point of view.

At the end of the course, students will master all areas of Digital Marketing, E-Commerce and Social Media and will know in depth the most prominent platforms of Digital Marketing and social networks.

Basic information

TypePostgraduate courses
CertificateSpecialization diploma
Faculty or schoolFaculty of Economics and Business
Branch of knowledge
  • Economic sciences, business administration and management, marketing, commerce, accounting and tourism
  • Social sciences, social work, industrial relations and human resources, sociology, political science and international relations
  • Journalism, communication, advertising and public relations
Mode of deliveryDistance
Length of course1 academic year
Language(s) of instructionCatalan
Enrolment fee:First year: 3.225,00 €
An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
In-company placement(s):Yes
Classes begin:19/04/2024;
Master's degree course homepage
ManagmentSolé Moro , Maria Luisa
Open pre-enrolmentNo
Lead to doctoral studiesNo
Admission for applicants not holding a degree qualification:Sí, amb crèdits pendents (10% o menys)

Objectives and competences


- To develop an understanding of digital marketing and social media tools from an operational point of view: Linkedin, Wordpress, SEMrush, HubSpot, Google Ads, Facebook Ads, Mailchimp, etc.
- To understand and have a command of the areas of digital marketing, social media and big data from an operational perspective; to know the tools of digital marketing and social media; and be able to adapt to the current digital environment.
- To be able to construct a framework professionally in the digital environment.
- To know how to create presentations and campaigns.
- To be capable of preparing web seminars.
- Understand the platforms that can be used to connect with the potential audience.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Access requirements and conditions

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.



Contact us

Faculty or school where the course is taught

Address:Facultat d'Economia i Empresa
Avda. Diagonal 690

08034 - Barcelona
Observations:Modalitat online (a distància).

For further enquiries

Address:Dra. Maria Luisa Solé Moro
Avda. Diagonal 690

08034 - Barcelona