Objectives and competences
The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective. On completion of the master's degree course, students will have a command of the areas of e-Commerce, Social Media and Big Data from a strategic and operational perspective. They will have in-depth knowledge of the main digital marketing tools, and will be able to implement digital strategies successfully, in accordance with organizations' needs and objectives, and to adapt and innovate in a rapidly changing sector.
Basic information
Type | Postgraduate courses |
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Certificate | Lifelong learning master's degree certificate |
Faculty or school | Facultat d'Economia i Empresa |
Branch of knowledge |
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Mode of delivery | Face-to-face |
Credits | 60 |
Length of course | 1 academic year |
Language(s) of instruction | Spanish |
Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
In-company placement(s): | Yes |
Classes begin: | 06/10/2023 |
mlsolesole@ub.edu; jordicampo@ub.edu | |
Master's degree course homepage | www.mastermarketingdigital.ub.edu |
Managment | Solé Moro , Maria Luisa |
Open pre-enrolment | Yes |
Lead to doctoral studies | No |
Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To develop a command of all aspects of digital marketing, social media and big data from a strategic and operational perspective.
- To acquire in-depth knowledge of the main digital marketing tools.
- To successfully create and implement digital strategies, in accordance with business needs and objectives; and to adapt and innovate in a rapidly changing sector.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
Pre-enrolment
Calendar
18/01/2023 28/09/2023Contact us
Faculty or school where the course is taught
Address: | Facultat d'Economia i Empresa Avda. Diagonal 690 08034 - Barcelona Espanya |
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Email address: | mlsolesole@ub.edu; jordicampo@ub.edu |
Webpage: | www.mastermarketingdigital.ub.edu |
Telephone: | 608947732 |
Observations: | Face-to-face classes: Friday from 5:30 p.m. to 9:30 p.m. and Saturdays from 9 a.m. to 2 p.m. (Executive shift) |
For further enquiries
Address: | Dra. Maria Luisa Solé Moro Avda. Diagonal 690 08034 - Barcelona Espanya |
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Email address: | mlsolesole@ub.edu; jordicampo@ub.edu |
Webpage: | www.mastermarketingdigital.ub.edu |
Telephone: | 608947732 |