Objectives and competences
The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective. On completion of the master's degree course, students will have a command of the areas of e-Commerce, Social Media and Big Data from a strategic and operational perspective. They will have in-depth knowledge of the main digital marketing tools, and will be able to implement digital strategies successfully, in accordance with organizations' needs and objectives, and to adapt and innovate in a rapidly changing sector.
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes |
| Classes begin: | 06/10/2023 |
| mlsolesole@ub.edu; jordicampo@ub.edu | |
| Master's degree course homepage | www.mastermarketingdigital.ub.edu |
| Managment | Solé Moro , Maria Luisa |
| Open pre-enrolment | Yes |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- To develop a command of all aspects of digital marketing, social media and big data from a strategic and operational perspective.
- To acquire in-depth knowledge of the main digital marketing tools.
- To successfully create and implement digital strategies, in accordance with business needs and objectives; and to adapt and innovate in a rapidly changing sector.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
Pre-enrolment
Calendar
18/01/2023 28/09/2023Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Economia i Empresa Avda. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | mlsolesole@ub.edu; jordicampo@ub.edu |
| Webpage: | www.mastermarketingdigital.ub.edu |
| Telephone: | 608947732 |
| Observations: | Face-to-face classes: Friday from 5:30 p.m. to 9:30 p.m. and Saturdays from 9 a.m. to 2 p.m. (Executive shift) |
For further enquiries
| Address: | Dra. Maria Luisa Solé Moro Avda. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | mlsolesole@ub.edu; jordicampo@ub.edu |
| Webpage: | www.mastermarketingdigital.ub.edu |
| Telephone: | 608947732 |