Objectives and competences
Basic information
| Type | Postgraduate courses |
|---|---|
| Certificate | Lifelong learning master's degree certificate |
| Faculty or school | Facultat d'Economia i Empresa |
| Branch of knowledge |
|
| Mode of delivery | Face-to-face |
| Credits | 60 |
| Length of course | 1 academic year |
| Language(s) of instruction | Spanish |
| Enrolment fee: | First year: 6.450,00 € An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee |
| In-company placement(s): | Yes |
| Classes begin: | 04/10/2023 |
| master.branding@ub.edu | |
| Master's degree course homepage | www.ub.edu/mastermarketingbranding |
| Managment | Argila Irurita, Ana |
| Open pre-enrolment | No |
| Lead to doctoral studies | No |
| Admission for applicants not holding a degree qualification: | Sí, amb crèdits pendents (10% o menys) |
Objectives and competences
Objectives
- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
- Be capable of performing a brand equity analysis.
- Be capable of managing international brands.
Access and admission
Applicant profile and access requirements
Recommended applicant profile
- Degree and diploma holders.- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.
Access requirements and conditions
Pre-enrolment
Contact us
Faculty or school where the course is taught
| Address: | Facultat d'Economia i Empresa Avda. Diagonal 690-696 08034 - Barcelona Espanya |
|---|---|
| Email address: | master.branding@ub.edu |
| Webpage: | www.ub.edu/mastermarketingbranding |
| Telephone: | 934035742 |
| Observations: | Monday to Thursday, from 6.30 to 9.30 p.m. |
For further enquiries
| Address: | Jordi Campo Av. Diagonal 690 08034 - Barcelona Espanya |
|---|---|
| Email address: | master.branding@ub.edu |
| Webpage: | www.ub.edu/mastermarketingbranding |
| Telephone: | 683181968 |
| Observations: | Monday to Friday, from 4.00 to 7.00 p.m. |