Communication Management and Strategy in Public Relations - MDN07 - Studies portal

The master's degree in Communication Management and Strategy in Public Relations trains highly qualified professionals in the management of communication, identity, image and reputation of organizations, providing the skills to represent organizations in these matters and in dealing with the media.

Students can access the master's degree in Communication Management and Strategy in Public Relations directly if they are graduates with a qualification in Publicity and Public Relations, Marketing, Communication or a similar qualification. Students can also access the course if they have a qualification in Psychology, Human Resources, Languages or Business Studies. Graduates of other official courses must take two bridging courses: Principles of Communication and Public Relations, and Professional Application of Communication and Public Relations.

Basic information

Type	Master's degree
Faculty or school	Centre for Advanced Studies in Public Relations (affiliated centre)
Branch of knowledge	Social Sciences and Law
Mode of delivery	On-line, face-to-face
Credits	60
Length of course	1 academic year
Approximate price per credit	Fees for the academic year 2024-2025
Course details	Indicators
Open pre-enrolment	Yes
Open enrolment	Yes
Lead to doctoral studies	Yes
Admission for applicants not holding a degree qualification	No
Bridging courses	Yes

Objectives and competences

Objectives

The master's degree in Communication Management and Strategy in Public Relations trains highly qualified professionals in the management of communication, identity, image and reputation of organizations, providing the skills to represent organizations in these matters and in dealing with the media.

Competences

Access and admission

Applicant profile and access requirements

Direct access:
pre-EHEA degree or degree in advertising and public relations, in marketing, in communication or a similar area.
Other Degree programmes:
Applications from other degrees will be reviewed individually. Bridging courses may be required, depending on the affinity between the original qualification and the master's degree.

Bridging subjects:
- Block 1: Principles of Communication and Public Relations. 6 credits.
- Block 2: Professional Application in Communication and Public Relations. 6 credits.

Access requirements and conditions

General requirements
Students wishing to be admitted to a university master's degree must hold one of the following qualifications:

Official Spanish university degree.

A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.

A qualification issued by an institution outside the framework of the European Higher Education Area. In this case, applicants must request homologation of the degree to its equivalent official Spanish university qualification or obtain express approval from the University of Barcelona, which will conduct a study of equivalence to ensure that the degree is of a comparable level to an official Spanish university qualification and that it grants access to university master's degree study in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

Specific requirements
Applicants who are not native speakers must be able to demonstrate C1 level of Spanish proficiency. On this page, you can check the valid accreditations.

Pre-enrolment

Enrolment

As a general rule, at the UB you will be required to enrol online. Remember that you can lose your place if you do not enrol on the day you have been assigned

Welcome

Course curriculum

Subjects and course plans

Distribution of credits

Type	ECTS
Compulsory	42
Optional	12
Compulsory placements	6 (optional)
Compulsory final project	6
TOTAL	60

List of subjects

Syllabus

Teaching staff

List of teaching staff on a current course .

Placements

El programa de pràctiques està vinculat a una assignatura optativa.

La inserció en el món professional vol de l'estudiant de màster universitari experiència real en el lloc de treball. L'Escola Superior de Relacions Públiques ofereix la possibilitat de construir un currículum molt atractiu realitzant pràctiques en les aproximadament 200 empreses i institucions amb què té signats convenis de col·laboració.

Career opportunities

What can you work on ?

Director of Communication and Strategies.
Public Relations Director .
Director of Institutional Relations.
Internal Communication Director .
Head of Communication and Strategic Projects.
Head of Press / Relationship with the Media.
Digital Project Manager.
Institutional Relations
Director of Presidency Gabinets.
Event Planners / Event Managers.